New Review Extensions In Google AdWords: What You Need To Know

Just yesterday, Google announced the beta release of AdWords Review Extensions, which allow advertisers to include blurbs of third-party reviews in their search ads. The extension could prove especially useful to local businesses and to advertisers who don’t have access to seller rating extensions to add validation to their ads.

We’ve asked Google for some more detail on how Review Extensions (pictured below) work.

Adwords Review Extensions Beta

What can I use in my reviews? As the two examples above show, the review snippets can either be a direct quote or a summary from a review. Of course, you’ll need to have permission to use the review from the source publication.

Is the publication name a link?  Yes, the publication name (in blue) is a link to the publisher’s website. Advertisers can set the destination URL to the page where the review snippet is sourced from on the publisher’s site.

Do I pay for clicks on the publisher’s name? No, advertisers are not charged for clicks on links to publisher sites.

Is there a character limit on Review Extensions? Yes, the character limit on Review Extensions in 67, and that includes the name of the publication.

How will Google prevent abuse of this extension? You’re not alone if you immediately started thinking about ways scammers and spammers will try to abuse Review Extensions. Google clearly wants to make sure this extension doesn’t become rife with bogus reviews from less-than-credible sites. According to the policy, each review must come from a “reputable 3rd party source”. Google also states that  ”automated and human-based systems” will be used to review and validate all review extensions.  I’m waiting to hear more on how they are qualifying a reputable source.

How do I participate in the beta? Contact your AdWords rep. There is no sign-up form for consideration at this point.

Google says they’ll be adding support for Review Extensions in the UI soon. They are available globally in English only at this time.

Related Topics: Channel: SEM | Google: AdWords | Google: AdWords: Enhanced Campaigns | Top News

Sponsored


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

Connect with the author via: Email | Twitter



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • Kevin

    Will Google provide reporting on how many click-throughs occur on the link to the 3rd party review site?

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide