Alibaba Creates Aliyun Search Engine To Challenge Baidu, Google In China

Aliyun logoChinese Internet company Alibaba has created a new search engine (Aliyun) to challenge Chinese market leader Baidu and more symbolically, Google. The new entity resides within Alibaba Group’s AliCloud subsidiary. It offers all the standard features of search: Internet, news, images and maps (via AutoNavi).

The appearance and functionality of the SERP on Aliyun is more like Google than a comparable page on Chinese search leader Baidu’s site.

Aliyun page


Currently, Google has a tiny share of the Chinese search market: less than 5 percent. According to data from October 2012, this is what the search leaderboard in China looks like:

Chinese search market

Source: Marbridge Consulting

It’s not at all clear that new search entrant Aliyun will succeed. However, Alibaba has considerable resources and can take a long-term view, given that search isn’t its primary business.

Last year Alibaba, which is still partly owned by Yahoo, created the Aliyun mobile OS, using Android. Acer was going to release a smartphone using the OS, but was forced to abort by Google, which claimed it was a “forked” version of Android and thus could not be used by Acer. Google argued that Acer was bound to develop “compatible” versions of Android as a member of the Open Handset Alliance.

It’s safe to say there’s some enmity between the companies.

Related Entries

Related Topics: Channel: Consumer | Search Engines: China Search Engines | Top News


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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  • Pat Grady

    “It’s safe to say there’s some enmity between the companies.” Also safe to say, imo, that there remains serious IP issues, the kind you don’t just lay down and take.

  • Steve

    Competing Baidu is still a big challenge has even google is also far enough to beat Baidu in China. And don’t forget that Qihoo is just below Baidu in Market shares..

    Lets see how the new search engine handles the situations.

  • Niranjan VibhanDik

    Hopes are still alive lol . . but its very true that a long way to go for google.

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