Apple App Search Shows Only One Result At A Time

iOS 6 was released yesterday and the new App Store and App Store search results are now in the hand of many iOS users. With that, Apple has changed the search results to display only one search result at a time.

Yes, when you use the App Store to search for apps on your iOS device, Apple will show a new user interface that only shows you one search result at a time. Developers and users are calling this broken because many iOS users won’t bother to look beyond the first result to find the best possible app.

Here are screen shots of the new search results interface on iOS 6 on an iPhone 4:

As you can see, it is even somewhat unclear if you can slide the page right and left to get more search results.

Not too long ago, Apple change their app store ranking algorithms and many experts are saying that the best results are no longer the first results. Either way, showing one result in a app store with hundreds of thousands of apps available, might not be the best user experience.

Recently, Microsoft Bing began showing more than 10 results on a page while Google began showing seven or less in some cases.

This new app search experience in the App Store will result in less diverse set of apps being downloaded by users, lead to searcher confusion, fewer happier iOS users and lots of upset developers.

Related Topics: Apple | Channel: Mobile | Search Engines: Mobile Search Engines | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Amit Chahar [ ]

    Apple has made quite a few mistakes in iOS 6 this time like Low quality maps app, and now this. I hope they fix these asap as users always expect best from Apple.

  • Brian Klais

    All the more reason to SEO your apps for Google. That’s pretty much where consumers will go as long as searching the app store sucks so bad.

  • ESPInfo

    Here’s hoping Apple never goes into search. Wow, this change sucks.

  • Alan

    What a terrible move! hoping it is something they can change in a hurry!

  • dingclancy

    “As you can see, it is even somewhat unclear if you can slide the page right and left to get more search results.”

    Users are already trained to swipe their screens without much indication.

  • patkinsel

    Apple has a very simple casing problem in their App Store search results (Yelp and yelp return different results). It should be very easy for them to fix. See

  • Tom Clark

    For me the App Store in the new iOS 6 is completely unusable…I use to go in every morning to see what the new releases were for the day, now I have no i dea how to even get that ??? they need to go back to the old way, it was much much easier… Apple needs to fix these issues quick or they are going to get murdered in reviews and on the web… they are much better than this…

  • Todd Davidson

    I’m afraid this may be the first sign of the post-Jobs decline… just sayin’

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