Apple Maps Could Launch With More Business Listings Than Google

apple-maps-local-searchIf the two companies’ self-reported numbers are accurate, and if nothing changes between now and then, Apple’s new Maps product will launch later this year with more local business listings than Google.

As Bloomberg points out, during Apple’s announcement on Monday, the company said it has “ingested” more than 100 million business listings around the world via its various data partnerships. As our Greg Sterling has pointed out on his own blog, Apple’s primary local business data providers appear to be Localeze, Acxiom and TomTom. (What appears to be a full list of Apple’s sources is listed here.)

Meanwhile, when Google announced its new Google+ Local Pages a couple weeks ago, Marissa Mayer said — and a Google spokesperson confirmed to Bloomberg — that Google has 80 million local business listings. That’s 20 percent less than the number that Apple claims it’ll have when iOS6 arrives later this year.

Of course, Google could do something to narrow or eliminate the difference between now and then.

Back in the first half of last decade, Google and Yahoo used to regularly try to one-up the other with grand proclamations about who had the bigger index of web pages/documents. Don’t be surprised if, much like those days, Google and Apple race to have the most local business listings and trade claims over whose local search index is biggest.

Related Topics: Apple: Maps | Channel: Local | Google: Maps & Local | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • azobr574

    More does not always mean better!  I am worried about duplicate/incorrect listings for my company since the data is being pulled from multiple sources.

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  • Bryan Cruikshank

    SO what is the primary takeaway here for businesses to ensure their data is accurate in the new maps?  My understanding was that Yelp was going to be the primary source for business info and reviews, with the directory aggregators filling in the gaps for those not on Yelp.

  • Bryan Cruikshank

    SO what is the primary takeaway here for businesses to ensure their data is accurate in the new maps?  My understanding was that Yelp was going to be the primary source for business info and reviews, with the directory aggregators filling in the gaps for those not on Yelp.

  • http://www.webstatsart.com/ Webstats Art

    Google listings are very inaccurate and frustrating

  • Brandan Mickelson

    It would be nice to know if business owners will be able to manage the listings and how!

  • Dan Stiehr

    I’d guess they’ll follow their Siri model, which is to rely on data aggregators for the business listings (NAP – name, address, phone) data and Yelp for reviews. 

  • Dan Stiehr

    Submitting a data feed directly to Localeze or Acxiom, or one of the agencies that submit to multiple data aggs would be the best way to go. 

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  • Matt McGee

    Yelp is being used as a review source, as I understand it. They don’t have anywhere near the international coverage on business listings.

    The takeaway is to look at where Apple is getting business listing information and proceed accordingly with making sure your listing is complete and accurate.

    HTH.

  • http://www.nickgilbert.com Nick Gilbert

    Whoever wrote this has clearly not tried Apple Maps yet. The data is simply horrendous and has just a tiny fraction of the listings which are on Google Maps. As well has missing most major supermarkets and other shop chains, the data for smaller chains is actually wrong. It’s a shame they’ve fallen out with Google because Google still has by far the best data for businesses and places. 

  • Matt McGee

    Well, I wrote this, and no, I haven’t tried Apple Maps. To my knowledge, no one outside of Apple has tried it yet since it won’t be available until later this year when iOS6 is released.

  • el_hawk

    Sadly, Nick’s right, at least for me here in the UK. The lack of data is frankly embarrassing — Maps is unusable at the moment. Even some of the geographical data is wrong: towns with completely wrong names, my city’s centre being placed in the middle of a lake to the northwest…

    I really, really hope that they know exactly how beta their data is (and not just the application), and that this will be a lot better by the ship date.

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