Best Of B2B Search Marketing 2009

Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. I chose 30 of my favorite B2B search and internet marketing posts from 2009. To that I added three of my own articles that were especially popular or helpful to people. I know I’ve missed some great content. If you know of others, please add them via comments.

Just as the search landscape has changed greatly in 2009, so has the economic landscape. There are a lot of people hurting out there, many who never dreamed they would be in situation they are now. If you’ve been blessed this year, be thankful. And if you sense somebody in need, pay it forward.

Happy Holidays.

10 Overlooked Optimization Tips by Business-to-Business (B2B) Marketers | Jody Nimetz / Enquiro

Top 10 Tips for B2B Search Engine Marketing | John McCarthy / WebMetro

B2B Search Marketing: The Cost of NOT Showing Up | Patricia Hurst / Smart Search Marketing / Search Engine Land

Six Mistakes B2B Marketers Continue To Make With Organic Search | Galen De Young / Proteus B2B Marketing / Search Engine Land

Leveraging PR To End The B2B Content Development Struggle | Brian Kaminski / iProspect / Search Engine Land

B2B Website Research 2008 | Erik-Jan Bulthuis / Onetomarket

SEO Keyword Strategy: Why There is More to Keyword Research than Search Volume | Jody Nimetz / SEO Space

B2B SEO: Marketing Strategy for Specific Niches | Erik-Jan Bulthuis / Yoast

B2B SEO: Link Building | Erik-Jan Bulthuis / Yoast

Coffee, Tea, or Link Love? | Justilien Gaspard / Search Engine Watch

7 Search Marketing Strategies for Manufacturers & Distributors | Andy Komack / Komarketing

The Big List Of Major B2B Search Engines | Galen De Young / Proteus B2B Marketing / Search Engine Land

Increase Online Registrations By Improving Downloadable Assets | Patricia Hurst / Smart Search Marketing / Search Engine Land

What You Don’t Know About Optimizing PDFs Can Hurt You | 17 Strategies for Success | Galen De Young / Proteus B2B Marketing / Search Engine Land

Ten Elements Every Company Blog Should Have | Mack Collier / MarketingProfs

Learning From Business Blogging Mistakes | Lee Odden for Business Blog Consulting

The Role of Social Media in B2B Marketing | Barry Harrigan / Accelerating IT Sales

Social Media Now a Top Information Source for B2B IT Buyers | Bill Gadless / B2B Web Strategy

Social Media for B2B Marketing | Debra Murphy / Social Media Today

Using Social Media to Shorten Sales Cycles | Barry Harrigan / Accelerating IT Sales

Good Reasons to do Social Networking in a B2B Environment | Roger Warner / Velocity

Search Illustrated: B2B Long Tail SEO | Elliance / Search Engine Land

5 Keyword Strategies for B2B PPC Campaigns | Andy Komack for High Rankings Advisor

Are Your B2B Paid Search Campaigns Trying To Serve Two Masters? | Todd Miechiels / Search Engine Land

B2B Marketing | Expanding Your Web Site Content | Thomas Schmitz / Portent Interactive

Content IS Your Brand | Paul Dunay for Marketing Profs

Tracking Offline Sales Back to Your Web Site | Mike Moran / Biznology

The Limitations of Landing Page Optimization | Anna Talerico / ion interactive

B2B & Gen Y: An Opportunity Not 2B Missed! | Andrew Wheeler / iProspect / Search Engine Land

Local Search Marketing Tips for B2B Marketers | Julie Shumaker / Smart Search Marketing / Search Engine Land

5 Question Website Performance Quiz – Is Your Business Website Performing? | Judy Lewis / Search Engine People

A Web Analytics Checklist for B2B Search Engine Marketing Programs | Derek Edmond / Komarketing

Website Redesigns: A Hot Topic in the Business to Business (B2B) Space | Jody Nimetz / Enquiro

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: B2B Search Marketing Column | Channel: Search Marketing


About The Author: is Managing Director of Proteus SEO , which specializes exclusively in B2B search engine optimization, and Proteus B2B, which specializes in repositioning business-to-business companies and their brands. You can reach Galen at and follow him on Twitter.

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