Best Of B2B Search Marketing 2009
Dec 17, 2008 at 3:08pm ET by Galen DeYoung
Articles and blog postings on B2B search marketing are often hard to find. At Search Engine Land, we’re fortunate to have a stable of experts who regularly contribute great content and make the Strictly Business column a success. But during the year, I’ve found a lot of other great content, too. I chose 30 of my favorite B2B search and internet marketing posts from 2009. To that I added three of my own articles that were especially popular or helpful to people. I know I’ve missed some great content. If you know of others, please add them via comments.
Just as the search landscape has changed greatly in 2009, so has the economic landscape. There are a lot of people hurting out there, many who never dreamed they would be in situation they are now. If you’ve been blessed this year, be thankful. And if you sense somebody in need, pay it forward.
Happy Holidays.
10 Overlooked Optimization Tips by Business-to-Business (B2B) Marketers | Jody Nimetz / Enquiro
Top 10 Tips for B2B Search Engine Marketing | John McCarthy / WebMetro
B2B Search Marketing: The Cost of NOT Showing Up | Patricia Hurst / Smart Search Marketing / Search Engine Land
Six Mistakes B2B Marketers Continue To Make With Organic Search | Galen De Young / Proteus B2B Marketing / Search Engine Land
Leveraging PR To End The B2B Content Development Struggle | Brian Kaminski / iProspect / Search Engine Land
B2B Website Research 2008 | Erik-Jan Bulthuis / Onetomarket
SEO Keyword Strategy: Why There is More to Keyword Research than Search Volume | Jody Nimetz / SEO Space
B2B SEO: Marketing Strategy for Specific Niches | Erik-Jan Bulthuis / Yoast
B2B SEO: Link Building | Erik-Jan Bulthuis / Yoast
Coffee, Tea, or Link Love? | Justilien Gaspard / Search Engine Watch
7 Search Marketing Strategies for Manufacturers & Distributors | Andy Komack / Komarketing
The Big List Of Major B2B Search Engines | Galen De Young / Proteus B2B Marketing / Search Engine Land
Increase Online Registrations By Improving Downloadable Assets | Patricia Hurst / Smart Search Marketing / Search Engine Land
What You Don’t Know About Optimizing PDFs Can Hurt You | 17 Strategies for Success | Galen De Young / Proteus B2B Marketing / Search Engine Land
Ten Elements Every Company Blog Should Have | Mack Collier / MarketingProfs
Learning From Business Blogging Mistakes | Lee Odden for Business Blog Consulting
The Role of Social Media in B2B Marketing | Barry Harrigan / Accelerating IT Sales
Social Media Now a Top Information Source for B2B IT Buyers | Bill Gadless / B2B Web Strategy
Social Media for B2B Marketing | Debra Murphy / Social Media Today
Using Social Media to Shorten Sales Cycles | Barry Harrigan / Accelerating IT Sales
Good Reasons to do Social Networking in a B2B Environment | Roger Warner / Velocity
Search Illustrated: B2B Long Tail SEO | Elliance / Search Engine Land
5 Keyword Strategies for B2B PPC Campaigns | Andy Komack for High Rankings Advisor
Are Your B2B Paid Search Campaigns Trying To Serve Two Masters? | Todd Miechiels / Search Engine Land
B2B Marketing | Expanding Your Web Site Content | Thomas Schmitz / Portent Interactive
Content IS Your Brand | Paul Dunay for Marketing Profs
Tracking Offline Sales Back to Your Web Site | Mike Moran / Biznology
The Limitations of Landing Page Optimization | Anna Talerico / ion interactive
B2B & Gen Y: An Opportunity Not 2B Missed! | Andrew Wheeler / iProspect / Search Engine Land
Local Search Marketing Tips for B2B Marketers | Julie Shumaker / Smart Search Marketing / Search Engine Land
5 Question Website Performance Quiz – Is Your Business Website Performing? | Judy Lewis / Search Engine People
A Web Analytics Checklist for B2B Search Engine Marketing Programs | Derek Edmond / Komarketing
Website Redesigns: A Hot Topic in the Business to Business (B2B) Space | Jody Nimetz / Enquiro
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
Strictly Business looks at business-to-business (B2B) search marketing, including challenges such as lengthy conversion cycles, finding qualified buyers, the role search marketing plays in the overall sales process and more. The Strictly Business column appears weekly at Search Engine Land.To get this column via email or feed, visit our columns page.
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