Sign up for weekly recaps of the ever-changing search marketing landscape.
Bing Hits All-Time Market Share High In November, comScore Says
After several months of slow growth, Bing reached an all-time high market share of 11.8% in November 2010. That’s according to the latest report from comScore.
For the month, Bing gained three-tenths of a percent from October, while both Google and Yahoo saw negligible declines.
Before November, Bing’s previous high was 11.7% market share back in March 2010. As you can see from the chart below (compiled by Citi analysts), Bing’s market share has ranged from 10.8% to 11.5% since then.
Perhaps more important than Bing’s standalone share is its combined market share with Yahoo’s distribution included. comScore pegs that at 28.1% in November. For comparison, it was 28.6% back in March of this year.
Also of note from comScore’s report is a drop in overall search activity. The company says there were a little more than 16 billion explicit searches in November, down 4% from 16.6 billion in October.