Bing Hits All-Time Market Share High In November, comScore Says
After several months of slow growth, Bing reached an all-time high market share of 11.8% in November 2010. That’s according to the latest report from comScore.
For the month, Bing gained three-tenths of a percent from October, while both Google and Yahoo saw negligible declines.
Before November, Bing’s previous high was 11.7% market share back in March 2010. As you can see from the chart below (compiled by Citi analysts), Bing’s market share has ranged from 10.8% to 11.5% since then.
Perhaps more important than Bing’s standalone share is its combined market share with Yahoo’s distribution included. comScore pegs that at 28.1% in November. For comparison, it was 28.6% back in March of this year.
Also of note from comScore’s report is a drop in overall search activity. The company says there were a little more than 16 billion explicit searches in November, down 4% from 16.6 billion in October.
Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.
The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.