Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says

June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y […]

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bing-yahoo-logosJune and July haven’t been very kind months for Bing and Yahoo.

What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline.

Google, meanwhile, remained at about 66 percent of all U.S. search activity.

hitwise-july2012

That Bing-hoo would go from a five percent yearly gain to a four percent yearly decline in the span of a couple months only underscores the fact that Google’s grip on search market share isn’t in any serious danger at the moment.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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