Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says

June and July haven’t been very kind months for Bing and Yahoo. What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y […]

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bing-yahoo-logosJune and July haven’t been very kind months for Bing and Yahoo.

What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline.

Google, meanwhile, remained at about 66 percent of all U.S. search activity.

hitwise-july2012

That Bing-hoo would go from a five percent yearly gain to a four percent yearly decline in the span of a couple months only underscores the fact that Google’s grip on search market share isn’t in any serious danger at the moment.


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About the author

Matt McGee
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Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

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