Bing-hoo Search Down 4 Percent In Past Year, Hitwise Says

bing-yahoo-logosJune and July haven’t been very kind months for Bing and Yahoo.

What Hitwise calls “Bing-powered search” had about 28.1 percent of all U.S. searches in May, but that dropped to less than 27 percent for July. And what was a five percent year-over-year gain back in May, has now become a four percent Y-o-Y decline.

Google, meanwhile, remained at about 66 percent of all U.S. search activity.

hitwise-july2012

That Bing-hoo would go from a five percent yearly gain to a four percent yearly decline in the span of a couple months only underscores the fact that Google’s grip on search market share isn’t in any serious danger at the moment.

Related Topics: Channel: Strategy | Stats: Hitwise | Stats: Popularity | Top News

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Alan

    Alexa seems to say different. Bing is up 4.13% the last 3 months and Google is down 5.18% in the same period. 

    None of these stats providers are infallible.

  • http://www.moviein3d.net/ Caitlin Roberts

    When we are talking about percentages so small, only Bing would know for sure. HitWise can only guess with a rough estimate.

  • ScottyMack

    It’s amazing to me how different people can look at the same data and have two completely different interpretations. I would not be concerned in comparing a given month versus the same month a year ago. When I look at this data, what I see is that Google experienced nearly a 1% decline from last month and that Bing Powered Search had a .15% increase. Yahoo even increased by .3% in just a month! That seems more significant to me than comparing numbers from a year ago.

  • Matt McGee

    Fair enough, Scotty, I respect your opinion. In my defense, I’ve been reporting on these kinds of numbers for about four years now and changes from one month to the next like what’s shown in this article are pretty much par for the course.

    What I think is more interesting in terms of the Big Picture is how market share changes over longer periods of time. Is Bing really gaining any ground compared to a year ago? Two years ago? etc.

  • ScottyMack

    Oh, don’t get me wrong. I’m not disagreeing with you. It just all depends which numbers you want to look at to compare. It reminds me all too much of the current political landscape. The same facts can be spun in oh so many ways …

  • http://twitter.com/neeshu Neeshu

    This should not come as a surprise these two search engines are not evolving the search results are very different from Google and usually irrelevant as well, they need to make small but constant changes so that results are more relevant. Also, google has adwords, adsense which allows it to earn more than the two main competitors. 

  • airmax india

    I’ve been reporting on these kinds of numbers for about four years now
    and changes from one month to the next like what’s shown in this article
    are pretty much par for the course.

  • airmax india

    When I look at this data, what I see is that Google experienced nearly a
    1% decline from last month and that Bing Powered Search had a .15%
    increase.

  • http://www.linkedin.com/in/sanket Sanket Patel

    Google has their grip in the search market but Bing Powered Search is also increased. Bing has less searches because Google provides advertising tools like ad-word, ad-sense and many more so people preferred Google search for finding more relevant results.

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