Bing Rises Above 17% Search Market Share As Google Slips [comScore]

bing-google-logosBing’s U.S. search market share has hit another all-time high, passing 17 percent for the first time. It gained at Google’s expense, as the search giant slipped six-tenths of a percentage point last month. That’s from comScore’s April 2013 qSearch report, just out today.

For the month, comScore says there were slightly more than 20 billion “core” searches (mobile not included), a small decline from 20.4 billion in March.

Google accounted for 66.5 percent of core searches in April, down 0.6 from March’s 67.1 percent. Google’s loss was matched by gains at Bing and Yahoo. Bing’s share rose 0.4 to 17.3 percent — and all-time high and the first time Bing’s market share has been above 17 percent. Yahoo also reversed a downward trend by rising from 11.8 percent in March to 12 percent in April.

comscore-april-2013

It’s anyone’s guess what helped propel Bing above 17 percent for the first time, but Microsoft has continued to pound away promoting its Bing It On comparison campaign that launched last September. On the other hand, search market share numbers have been known to flip-flop and next month’s numbers could tell an entirely different story.

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • http://copacabana.com/ copacabana com

    Matt and what happened with AOL -0,2? Or those searches was not gain by the big boys?

  • http://www.facebook.com/steven.boccone.1 Steven Boccone

    Well, I think part of the reason for Bing’s 17 percent surge in the search market is its tie-up with Facebook’s graph search. As we all know, Facebook reigns over the Internet these days, being one of the most popular social media sites used by people to connect worldwide, and this has a major impact to Bing’s newly-acquired role as an information provider to millions of Facebook users. In addition to this, it has also made improvements to its search capabilities which users find convenient and beneficial.

  • Jaslam

    LOL – it’s probably all the new Windows 8 users, asking Bing how to change the default search engine to google.. I’ve run identical searches on Bing and Google, Bing is useless ROFL..

  • The Dungeon Master

    It’s probably also due to the fact that almost 50% of all Bing Ads clicks come from dodgy third-party SEs..

  • http://www.facebook.com/steve.malibu.9 Steve Malibu

    OMG, coming from a dude who calls him self the Dungeon Master, that’s pretty ironic – probably ignorant as well, but most over the wall statistics are…

  • http://www.facebook.com/tsoares17 Tony Soares

    I think a big point that’s being overlooked here is that even with this -0.6 loss Google still had over 30 million more monthly visits than this time last year. A big reason bing is rising a bit is because the older generations are finally using the internet more often. Of course most of them use I.E because that’s their default browser (so Bing is their default search).

  • http://twitter.com/GamerJunk Mike Madden

    I use Bing to get away from Google. I don’t need all of my data tied to Google.

  • Jack Thompson

    Great comment Mike ,
    As if you suppose that Bing will send your search data in hard-coded form by post , this christmas :)

  • Nuno Felicio

    so you prefer to trust MicroSoft ? Balmer? Interesting choice…..

  • http://www.bloodygoodgames.com/ BloodyGoodGames

    I’m one of the millions who now does all my searches on Bing. Can’t stand Google. After all, if they refuse to pay their fair share of taxes in the UK and their CEO is laughing at government’s who ask them to, I’m sure as hell not going to help them make even more money by using their search engine.

  • http://www.bloodygoodgames.com/ BloodyGoodGames

    Not remotely true. Just about everyone I know has switched to Bing, as they detests the monopoly Google has become. And yep, we’re all under the age of 50 and most of us use Firefox.

  • http://www.facebook.com/people/Avi-Patel/100002076529431 Avi Patel

    your logic is so flawed…

  • http://www.facebook.com/people/Avi-Patel/100002076529431 Avi Patel

    bing is pretty darn awesome. haven’t used google in over a year and i’m pretty satisfied.

  • newyorker_1

    without Bing it on, Bing search is currently better in graphic design niche, without spam and Chinese scrapers, while Google is full of it plus people are fed up seeing 10 urls from same domain in search. Bing must go international with both search and ads and then they will be real challenge for Google. Right now they are not real threat despite rising percentages.

  • http://twitter.com/timrdsn Tim Richardson

    the real question is how Microsoft failed to convert 95% desktop share into such a pathetic search share (and global share is much lower than the US share … Bing is < 3% still). Meanwhile, searches are moving to mobile, where Microsoft swaps its 95% desktop market share for 3% mobile share (possibly rising but it will never be the dominant force). So Bing has a battle (I guess Microsoft could do a search deal with Apple). The very good performance of Bing in the US (relative to elsewhere) is probably due to big ad spend. Microsoft has lots of money, but will it spend it buying market share world wide, when it has so many other battles to fight?

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