Blekko Getting Ready To “Slash The Web”

Perhaps appropriately Blekko will launch late Halloween/early Monday morning. Somewhat amazingly Blekko emerges as a credible alternative to the major search engines. With its power-user tools and transparency it will delight some people and no doubt mystify others.

It offers a novel and pretty useful take on “social search.” In the beginning it won’t (and can’t) replace Google or Bing or Yahoo but people may find themselves supplementing their usage of the major engines with Blekko in selected areas.

Blekko CEO Rich Skrenta reminded me that Google was an annoying little ankle-biter (my word not his) for some time before growing into the hulking behemoth it is today.

Danny will have a review when it launches (I have only played with the site a bit). In the meantime here’s some of the past SEL writing about the site:

Related Topics: Blekko | Channel: Consumer


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

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