Perhaps appropriately Blekko will launch late Halloween/early Monday morning. Somewhat amazingly Blekko emerges as a credible alternative to the major search engines. With its power-user tools and transparency it will delight some people and no doubt mystify others.
It offers a novel and pretty useful take on “social search.” In the beginning it won’t (and can’t) replace Google or Bing or Yahoo but people may find themselves supplementing their usage of the major engines with Blekko in selected areas.
Blekko CEO Rich Skrenta reminded me that Google was an annoying little ankle-biter (my word not his) for some time before growing into the hulking behemoth it is today.
Danny will have a review when it launches (I have only played with the site a bit). In the meantime here’s some of the past SEL writing about the site:
- Blekko: New Search Engine Lets You “Spin” The Web
- Blekko: A Search Engine Which Is Also A Killer SEO Tool
- Google, Content Farms & Why This May Be Blekko’s Moment