Google Hits 67 Percent Market Share Again, Bing Hits Another All-Time High [comScore]

Google logoCore search activity was up pretty substantially in January, and Google’s US market share returned to the 67 percent level that it was at in November — all according to the latest comScore search engine rankings for January 2013.

Google’s market share rose from 66.7 percent in December to 67 percent in January. Bing’s market share was also up, from 16.3 percent in December to 16.5 percent in January — that’s an all-time high for Bing.

The Bing gains, as usually happens, were tempered by a similar decline in Yahoo’s search market share, leaving the “Bing-powered search” combo still in the same 29 percent range that it’s been for some time now.


Search activity was up 11 percent in January over December to almost 19.5 billion “core” searches — comScore’s phrase that indicates it doesn’t include contextually-driven searches like those that happen when users click on a photo gallery and the next image is actually a search result.


A year ago, comScore estimated “core” search to be about 17.8 billion searches — that’s about two billion fewer searches than what’s reported for last month (January 2013).

Related Topics: Channel: Strategy | Stats: comScore | Stats: Popularity | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Pat Grady

    Someday, an astute tech reporter will cover some of the partners Bing has that are classified as “Search”. It’ll be an embarrassing day for them. (actually, nobody will care, they never have, and I’m clearly Don Quixote, reborn)

  • Scarlet

    I remember when Google was brand new. It was just a search engine. Now it is so much more and it is no wonder market shares are on the rise.

  • yasir usman

    Search Engine Optimization |SEO| Tools – Softwares – Services – Guides – Tutorial & Ebooks


  • pileon

    How many Google searches are used for spell check? I know a lot of people including myself who do that, and pay no attention to anything else on the page.

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