eMetrics Summit about ‘Measuring the Voice of the Customer’, I will give some examples on how User Generated Content can be used to both improve the organic results and the conversion rates of a website. The idea behind using UGC in a website is a two-sided effort that can improve both conversions rates and SEO (see other examples in this previous conversion-driven SEO post)."> Conversion-driven SEO with User Generated Content

About The Author

Daniel Waisberg is the Principal og Conversion Journeyand the founder of Online Behavior, a Marketing Measurement & Optimization website. He holds a M.Sc. in Operations Research and Decisions from Tel Aviv University, where he developed a statistical model that helps to optimize websites using Markov Chains. Daniel is a frequent speaker & member of the Advisory Council of the eMetrics Marketing Optimization Summit. You can follow him on Twitter or Google+.

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