• jonmrich

    Where is this “official” pharma exemption policy written?

  • AngieL3M

    I doubt you can find Google’s exemption policy anywhere in the AdWords interface. Here’s more on the subject: http://pharmamkting.blogspot.com/2009/04/next-fda-concern-may-be-use-of-redirect.html

  • bluespring

    With regard to Mr. Foster’s article, I think FDA is going too far in trying to control the Internet.

    There is difference between paid pop-up drug ads that appear on MSN and Goggle news sites versus search engine querries leading to a drug message.

    When a person types in a keyword in a search engines to initiate a querry, he is voluntarily looking for specific information, even if that inforamtion might be related to curing disease and even if he is re-directed by the original search engine or another website to a drug manufacturer’s website. Information present on private websites, however inaccurate or misleading it may sound to the ears of the government, and however distasteful it may be to the people, is protected under Free Speech.

    RIght to free speech and right to listen to free speech are two God-given rights to every individual, that no government agency including the FDA may be allowed to compromise.

    Naturally, if the web-surfer goes to the pharmacy to buy the particular drug he located iduring his Internet querry, he may be restricted by the legal prescription requirements.

    When a person becomes an involuntary target of a “paid” message, whether it is in the form of a graphic advertisement in a local newspaper, or a popup advertisement on a private website, that message is no longer “free” speech, and the advertiser should not be expected to be protected from government interference. It is a commercial advertisement which can be regulated under the laws of the land. FDA would be well under its powers to protect the public from false, or misleading advertisements.

    It’s so cinchy, but FDA doesn’t seem to get it.