• http://www.tuneyfish.com Scott Golembiewski

    Great post! I like the dialogue style at the beginning.

    Brainstorm a list of headlines…. this is one I started doing a few months ago and it’s really helped. Though some of them tend to go unpublished because they become old news so if you make a list of headlines, put expiration dates next to them unless it’s evergreen of course.

    But I disagree with assigning these to writers because in terms of high quality content, those writers should be the ones coming up with their own titles or it doesn’t come across authentic or original. Or it could be my titles have always been too abstract. I find that accepting guest posts can have great results.

    I think what we need is a checklist for a high quality post that can be used if a site wants to maintain quality. But then we get into a problem of content unrelated to the written text that the author / writer can’t or shouldn’t be burdened with. Image resizing, alt tag set, nofollow links, heading tags, call to action, twitter or facebook sharing, keywords, tags, category selection, internal linking, related posts, etc.

    In my opinion, the only way to get this accomplished is to assign these tasks so that one person isn’t having to do them all. In some industries, you have to start out doing the repetitive and boring work and get promoted into positions with more free thought and planning your own schedule. So someone who’s job is to just manage images, another one who just manages links, another one who just manages promoting, another one who just tracks conversions, another one who manages the site content strategy, another one who schedules posts from guests.

    Maybe thats a bit extreme, or maybe not. But does this mean that only the content that has the highest ROI will see the highest quality? The only industry that can sustain this type of content is what, the insurance industry, legal, etc? What if two blogs create very similar quality but blog 1 can do it in 1.5 hours and blog 2 can only do it in 3.5 hours but blog 2 is more qualified on the topic. The algorithm would have to adjust for this, somehow in order to rank blog 2 over blog 1 despite a missing alt tag or a broken link. So Demand Media is graded like blog 1 where every detail must be met, but blog 2 gets a bit of slack so they don’t die from dehydration in their little content production sweat shop.

  • http://www.myrtlebeachwebdesign.com Jan

    I loved this article, and so true. “vomiting content on a page” – just love the metaphors :-)
    Great job here. Wish I had thought of it first. :-)

  • http://www.theturngroup.com Joomla Experts

    This was a great article. It reminded me of an article I wrote earlier in the year called. NEVER piss off a Search Engine Optimization Specialist.


  • http://www.sharonsenior.co.za/blog Sharon

    How can I apply this theory to my photographic blog? The main content is photographs. My viewers are not interested in long articles, they want to see my latest work.

  • http://www.andykuiper.com Andy Kuiper

    I had to laugh, however as funny as this article is, it should be mandatory reading for business owners. Ian, you are spot on when it comes to the thought process of so many decision makers when it comes to content creation. If it isn’t duplicate content, it’s often something thrown together that would have most grade 10 English teachers rolling their eyes. Thanks for shining some much needed light on this topic.
    Andy :-)

  • http://DesireeSanchez.wordpress.com/About Desiree Sanchez

    I love that this article is short and sweet. Great job! I’ll be pointing my clients to this page to reiterate the importance of original, well-optimized content—which is all too often forgotten about.

    @Sharon, although pictures are worth a thousand words, you’ll be surprised at how many people are interested in the story about the photo. Why not talk about why you decided to take those photos? What were your inspirations? Why are those photos important? Describe the photo in words. Think of walking through an art museum, where they have a tiny plaque next to the picture, and give you the short story behind the art. Be sure to optimize your photos before you upload them to your website. Your content doesn’t have to be lengthy, just original, relevant and creative writing. Good luck and keep testing different methods to see what works for your readers.

  • http://lukegarfield.com Luke Garfield

    Excellent article which I’ll be passing onto our staff and clients. A very well written piece of content ;-).