Google Adds AMBER Alerts Atop U.S. Search Results

Google has started showing active AMBER Alerts for missing U.S. children above its search results on both regular Google Search and on Google Maps. And that includes both desktop and mobile searches.

Here’s what one that’s currently showing up on a search for “amber alerts boston” looks like.

google-amber-alert

Here’s Google’s explanation of what might prompt the AMBER Alert to appear:

If you’re using Google Search or Maps on desktop and mobile you’ll see an AMBER Alert if you search for related information in a particular location where a child has recently been abducted and an alert was issued. You’ll also see an alert if you conduct a targeted search for the situation.

It’s a good move for Google to include this information in its search results. It’s made possible by cooperation between Google and the National Center for Missing and Exploited Children, using the Google Public Alerts system.

Google says it’s also working with childrens’ agencies in Canada and Europe to expand the service.

Related Topics: Channel: Consumer | Google: Alerts | Google: Web Search

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About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • adamsmith

    is this service free or google charge for this?

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