Google Adds Site URL In Knowledge Graph Box

By Barry Schwartz

Published: September 25, 2015 at 12:45 pm

Google has added a hyperlink to the main brand site when Google displays the knowledge graph in the search results.

If you search for brands, such as [pbs], [bbc], [fox news], [yahoo] and so on, next to the site name, near the company description, you will see the clickable URL.

Here is a picture:

This may alleviate some of the concern publishers expressed over the knowledge graph.

Hat tip to Rahul Mistry from https://bluepostdigital.com/ for sending this our way.

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About the author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.