You’re not winning by refusing to link to competitors
Adding value sometimes means not always being the best solution. Yet SEOs gasp at the idea of mentioning, let alone linking to, competitors.
Topic: Hyperlink
You can’t demand the click if you won’t give the link
Publishers demanding citations and traffic from AI platforms should give the same credit to the data, research, and reporting they use.
Google tests clickable hyperlinks in Search ad descriptions
Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.
Google updates links within AI Overviews & AI Mode
Google says these updates make it "easy for you to connect with authentic voices and explore useful information across the web."
What is off-page optimization?
Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms.
How to optimize your anchor text
Anchor text helps search engines understand your links. Learn how to use it strategically without over-optimization.
What are external links? SEO benefits and best practices
External links build trust and authority. Learn what they are, why they matter for SEO, and how to use them strategically without hurting your rankings.
Google Business links policies and guidelines updated
Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.
Internal linking for SEO: Types, strategies & tools
Learn how to build a powerful internal linking strategy that boosts rankings, improves crawlability, and strengthens topical authority across your site.
Crawlability 101: Fix SEO to get seen by search engines
Crawlability refers to how easily search engines access your site. Learn what it is, why it matters, and how to fix crawl issues that hurt SEO.
Types of backlinks explained: How to drive SEO, traffic, and authority
Understanding which types of backlinks are most valuable to your domain will help you develop the right content and target audiences.
What LLMs link to and why it matters for your brand
Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means for your web strategy, and how to respond.
Backlink Checker
Discover how our free Backlink Checker Tool can help you outperform competitors. Analyze backlinks and improve your SEO efforts.
The ultimate guide to HTTP headers for SEO
Learn what HTTP headers are, how they influence website performance and security and best practices for optimization.
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.
10 internal linking best practices for accessibility
Learn how Internal linking, a powerful tool for SEO, is pivotal in creating a navigable, user-friendly website for people with disabilities.
Google Search Generative Experience officially rolls out links to webpages within answers
Launching first in the U.S., Google said it will keep testing how it presents results and prioritize driving traffic to websites.
Google stops testing links in Search Generative Experience snapshot answers
This test began earlier this month and it seems Google has now paused showing links in these AI-generated answer results.
No, outbound links won’t help your content rank better on Google
Linking out won't help your SEO. What will? Get the lowdown on Google's stance as shared by John Mueller, plus tips for user-focused linking.
YouTube creators can now include more external links on their channels
Creators can include up to 14 links to external websites, social profiles, merch sites, and more, near the 'Subscribe' button on their channel.
Google testing links directly in Search Generative Experience snapshot answers
Google's SGE's AI-generated answers have failed to cite sources. This test aims to correct that. Here's what it looks like.
Google to fix link report in Search Console
After numerous reports of Google showing a fraction of the sites links, Google said it will fix an issue with the report.
YouTube Search from Comments: New test adds links to keywords
Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with viewers while causing minimal disruption.
SEO during website development and post-launch: Key considerations
Learn key SEO steps during the website development (or replatform) phase and why optimizing for search needs to be an ongoing process.
An SEO guide to nofollow, UGC and sponsored links
With these attributes, you have greater control over how search engines identify certain links. Here's how to use them properly.
Instagram now allows up to 5 “links in bio”
To use the feature, tap “Edit profile,” then “Links,” then “Add eternal link.” You can then drag and drop the links in the order you want them to appear.
Google publishes new link best practices
This help document went from basics on crawlable links to a much more robust link best practices.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Links may be less important to the Google Search ranking algorithm in the future
As Google better understands how the content fits in within the context of the whole web, links might not be as necessary.
Twitter removes nofollow attribute from links in tweets
It is unclear if Twitter intentionally removed the attribute or not and even so, if Google would count links in Twitter posts.
Instagram opens Stories link sticker to all users
If your business has a following on Instagram, make sure to incorporate it as part of your social strategy this holiday shopping season.
Contextual links in featured snippets may present new opportunities and risks
The change has SEOs questioning which sites will win and which will lose, but one thing is certain: Nobody is going to stop optimizing for featured snippets.
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for searchers.
Bing supports rel=sponsored & rel=ugc
You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from potentially impacting search rankings.
Common oversights that can impede Google from crawling your content [Video]
SEOs and developers shouldn’t over-engineer workarounds when basic, reliable solutions already exist, says Martin Splitt in this clip from Live with Search Engine Land.
The right way to apply JavaScript to your links for SEO
Google’s Martin Splitt explains why fragment identifiers don’t get crawled and the importance of href attributes.
Google to treat nofollow link attribute as a ‘hint’
Google is also adding two new link attributes, one for sponsored links and one for user generated content links.
Back to Basics: Do outbound links matter for SEO?
Google cautions SEOs to be mindful about outbound linking.
Updated study: Links are still incredibly important for ranking in Google
Surprise, surprise - a Google ranking study shows links are still important for ranking.
SEO Toolkit
This DIY SEO Toolkit is full of free SEO tools to get you started with search engine optimisation. It doesn’t include every tool out there, simply what you need to get on with SEO without paying a penny. I have used and personally recommend every single one of the SEO tools listed below. All of […]