Twitch usage and growth statistics: How many people use Twitch?
In-depth look at the user base of the popular video streaming platform, Twitch.
Topic: BBC
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Publisher LLM visibility: Steal The Spruce’s winning playbook
Organic traffic is declining. Learn how publishers can boost AI visibility, earn more citations, and build authority using The Spruce’s proven LLM optimization playbook.
What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Timeless SEO rules AI can’t override: 11 unshakeable fundamentals
AI is reshaping search, but some SEO rules never change. Learn the timeless principles—content quality, site structure, and trust—that AI can’t override.
Google AI Mode: What it is & how it impacts search
Google AI Mode is reshaping how results are generated. Learn what it means for SEO, how it works, and how to adapt your strategy for AI-driven search.
How AI media partnerships influence your brand visibility in genAI: Research
Only 7.2% of domains appear in both Google AI Overviews and LLM results. Here’s what that gap means for your SEO strategy.
Cloudflare’s Pay Per Crawl campaign from an SEO-led PR perspective
Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping AI visibility.
How to recognize quality backlinks
Not all links are equal. Learn what makes a backlink high-quality, why it matters for SEO, and how to build a link profile that drives rankings and trust.
News site traffic is shrinking, but Google and AI aren’t solely to blame
Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit declines.
Google penalties: Advanced detection, recovery, and prevention strategies
Learn how to identify a Google penalty, fix manual and algorithmic actions, and protect your site from future SEO penalties with expert-level strategies.
Is Google biased? An SEO veteran’s perspective
This deep dive uses SEO tools and data analysis to explore the claims, controversies, and facts behind political search results.
Google’s Top stories looks broken: Are news publishers to blame?
International publishers are overtaking local news brands in Google's Top stories, raising questions about search relevance.
Google’s documentation leak: 12 big takeaways for link builders and digital PRs
Links still matter – and relevancy matters a lot. Here are even more learnings that could change how you approach link building or digital PR.
Google to make political ads disclose AI content
Political campaigns must clearly state when AI-generated images and audio have been used from November.
X referral traffic falls for publishers like BuzzFeed, Reuters, CNN
X, formerly known as a reliable traffic source, has sent less traffic to large and small publishers over the past five years.
Twitter’s U.S. ad revenue drops 59%
Major advertisers have abandoned or reduced their spending on the platform. Can new Twitter CEO Linda Yaccarino turn things around?
Advertisers slow to return to Twitter despite Musk’s claims
“An emailed request for comment to Twitter, which no longer has a communications team, returned an automated reply with a poop emoji.”
UK publishers sue Google for $4.2 billion in lost ad revenue
Lawsuit alleges Google gave preferential treatment to its own ad tech products, which resulted in reduced display ad revenues for publishers.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
This day in search marketing history: March 15
Spurious SEO trademark claim fails, plus: core updates named, EU wants Google's ranking factors, BBC link penalty and more.
How to make better SEO reports for the C-suite
Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will likely be ignored. Learn more here.
This day in search marketing history: March 2
Happy 28th birthday, Yahoo!, plus: Semrush plans IPO, click to call ads, Google's About 260 problem, Steve Ballmer yelling at SMX and more.
This day in search marketing history: January 22
Google deduplicates featured snippets, plus: Facebook and Twitter signals, blacklisting domains, Wikipedia nofollows links and more.
This day in search marketing history: January 9
AdWords Managed Accounts got shared negative lists, plus: a Google knowledge graph hack, Google’s advertiser growth and more.
What is social media marketing?
Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy.
13 essential SEO skills you need to succeed
Critical thinking. Problem-solving. Persistence. These are just three critical SEO skills. Discover 10 more here.
Dear Google: It’s time to remove Russian propaganda from search results
Some tech giants are taking steps to curate the Russian content that hits their platforms. It is time Google did the same in its search results.
Amazon and Visa come to a truce over fee increases
After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.
Amazon will stop accepting Visa payments in the UK starting in January
The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”
Google provides some reasons why it won’t use your HTML title tags; Monday’s daily brief
Plus, Instagram tests ‘Map Search’ and last-minute holiday shopping SEO tips.
Now you can speed up your site indexing in Bing; Tuesday’s daily brief
Plus, Q&A about ETAs and RSAs
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
The July core update is “effectively complete”; Tuesday’s daily brief
And, how search professionals can help fight against misinformation in their communities.
No more Shopping Ads for digital books; Tuesday’s daily brief
Plus, here’s your guide to auditing for Core Web Vitals
Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets
TikTok’s new advertiser hub TikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we […]
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's been happening recently.
Why every PPC manager needs to automate more
Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. Yawn. Let’s actually answer the […]
Nextdoor emerges as a location marketing destination
Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business.