Google Analytics Opens API
Google Analytics announced the public availability of the new Google Analytics API. The API gives developers, webmasters, and SEMs the ability to pull data from Google Analytics to use as they wish. Clearly this can be useful for SEMs who want to integrate analytics data with their SEM systems, plus developers or webmasters who have ways to use this data to improve their business and websites.
(Some images used under license from Shutterstock.com.)
Analytics news and expert advice every Thursday.