Google Analytics announced the public availability of the new Google Analytics API. The API gives developers, webmasters, and SEMs the ability to pull data from Google Analytics to use as they wish. Clearly this can be useful for SEMs who want to integrate analytics data with their SEM systems, plus developers or webmasters who have ways to use this data to improve their business and websites.

The Google Data API Blog shares more technical data on how to get started with the API. There is currently a Java and JavaScript library out there to help developers work with the API.

For more information on the API, see the Google Code site or visit the Google Group for questions and support.

Related Topics: Google: Analytics

About The Author: Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here. See more articles by Barry Schwartz