Performance Max (PMax) Google Ads campaigns explained
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance.
Ad developers will need to move to ticket-based troubleshooting and deeper diagnostics to keep campaigns running smoothly.
The new cross-product access management tool will allow easy creation and application of audiences from GA4 to Google Ads.
This change impacts sites that utilities dynamic serving with the vary user-agent header.
Five years in the making, the Webmasters Central brand gets retired.
Google's plan of "preventing comment spam" with the nofollow link attribute didn't work for its own webmaster blog.
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes […]
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by improving mobile rankings for sites that have been optimized according to their […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Makes Android Maps Cleaner, More Personal If Siri is the differentiating feature of iPhones, then Google Maps (and Navigation) are that for Android. It’s the most popular Android app as […]
Google has expanded the search descriptions to show the “top answer” and sometimes the “question” for discussion forum like search results. For example, a search for [“incoming search terms”] in Google returns results from Google Groups and StackOverflow and in those snippets, it shows the “top answer” listed in the forum. Here is a picture: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Evokes Holiday Nostalgia In New Stop-Motion Animation Ads If you know that Hermey the elf longs to be a dentist, that Rudolph the red-nosed reindeer’s girlfriend is named Clarice, and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Engines & 9/11: Remembrances Today; Some Thoughts Of Then The major search engines are all memorializing the 10th anniversary of 9/11 on their home pages today. Below, a recap, some […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts Offering More Detailed Video Search Tips The Google Webmaster Blog announced a new format for Google’s Matt Cutts video tutorials. Instead of the short minute or so videos, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: It’s Alive: The Google Chrome OS Laptop Launch Event Google has announced that Chrome OS laptops are now available to consumers through a pilot program for early adopters who prove themselves […]
As our culture continues to move online, personal information about us that previously may have only been seen by our friends and family is increasingly shared in public spaces on the internet. What can you do if you search for your name on Google and find information you’d rather keep private? Or find yourself or […]
In a bid to give users more tools and control over the sharing of information (and perhaps preempt Google) Facebook introduced a new way to create and communicate with small private groups of people. Through an API this same functionality will be extended to publishers and third party developers like Facebook Connect is today. The […]
In October 2009, Google proposed a new standard for implementing AJAX on web sites that would help search engines extract the content. Now, there’s evidence this proposal is either live or is about to be. Read on for more details on the proposal, how it works, and why it might be past the proposal stage. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Real-Time Product Inventory Site Milo Hits 1M Uniques Milo.com has undertaken a most ambitious project — to be the Google of local product inventory data. The site, which just announced it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Fall In Line: Understanding SEO’s Place In Company Ecosystem We’ve all been there. Heck, many of us are still there right now. We come to work every day, game to do […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Dissecting The AP & Murdoch Speeches Against Those Internet News Thieves Associated Press president Tom Curley and News Corp CEO Rupert Murdoch both made speeches yesterday in China that are being […]
Wired reports Google has fixed a year old bug where 700 million posts within a Usenet group were unsearchable via Google Groups. Google fixed this bug after Wired called them out for the blunder. Google sent Wired a response that read: It turns out there was a bug, a specific bug, that affected search within […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing 2.0 “Visual Search” Launches, Allows Search By Pictures Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.” After […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: California Wildfires: August 2009 Edition Yes, parts of California are burning again — and the map makers are at work. Via Google’s Lat Long blog, there’s a new comprehensive map of […]
There’s a feeling in the air of change — from one era to another and, more precisely, from one type of media culture to another. The hearings on Capitol Hill yesterday on the “future of journalism” reflect this transition in which traditional media are under intense pressure and fighting for their lives in some cases. […]
Google Analytics announced the public availability of the new Google Analytics API. The API gives developers, webmasters, and SEMs the ability to pull data from Google Analytics to use as they wish. Clearly this can be useful for SEMs who want to integrate analytics data with their SEM systems, plus developers or webmasters who have […]
A couple weeks ago, we reported that Google fixed the blogroll indexing algorithm in Google Blog Search, but has not yet fixed the link operator, which returned links found in blogrolls. Google has recently updated the link operator for Blog Search to not count links in the blogroll for the link operator command in blog […]
As Barry Schwartz points out today on Search Engine Roundtable, the Google Blog Search team is rolling out fixes to how it separates blogrolls from actual blog posts. Back in December, we wrote about Google’s switch to full-text indexing for Blog Search, but that led to problems identifying blogroll links as part of blog posts. […]
It has been almost three months since Google Blog Search began indexing full text of the page and, since then, there have been numerous complaints from searchers and webmasters. The majority of the complaints are that Google Alerts are coming up for irrelevant or outdated blog results. In addition, many blogs are no longer indexed […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Over at Search Engine Roundtable, Barry posted this weekend about Google showing favicons in search results, and updated the post with confirmation from Google that it’s a test, not a bug. I can’t get this to show on my computer right now, but here’s the screenshot Barry posted (via Brian Ussery): The favicon only appears […]
Google’s Product Search Catching Up Fast With Shopping Rivals from Investor Business Daily reports on a comScore release that Google’s Product Search is gaining in the category of shopping search. In fact, Google Product Search is up 786% from the year-ago November. TechCrunch ranks the top ten Google products and services by the two data […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Today, Google relaunched several of their help forums, moving them from Google Groups to a new help-specific platform. The English and Polish Google Webmaster Help group have made the move to this new format, with the other languages soon to follow. Below, more details about how this change will benefit site owners and a bit […]
Some search industry watchers have called Google the “internet’s traffic cop,” and it’s a role Google seems to be growing more comfortable in, too. Late last week, for example, Google published an explanation of how it handles pages that are found to house malware, and how webmasters can clean up the problem and get back […]
Brian Ussery reported that Google has dropped two important bullet points from the Google Webmaster Guidelines. Those bullet points include: Have other relevant sites link to yours. Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry-specific expert sites.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Almost two years ago, Google updated their guidelines to say that they can now properly handle crawling dynamic URLs. But last night, Google posted a blog entry now telling webmasters not to use rewrite rules for dynamic URLs, at least in most cases. Google say, in bold, “avoid reformatting a dynamic URL to make it […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The Google Webmaster Central blog documented five new Google Group posts, based on the Popular Picks thread, asking webmasters for questions they want answered. So Google answered five of the most popular questions. The answers are on image search ranking, Sitelinks, reconsideration requests, redirects and communication. I am not going to go through each with […]