• http://twitter.com/garethaboyd Gareth A. Boyd

    It’s hard to say. But I totally agree. Whenever Google needs to please shareholders, it seems they will go to any length and if that means killing small businesses, then so be it.

  • http://twitter.com/nelsond25 Nelson D

     Stop dropping your spammy url with bogus comments. Nothing exciting, Google is engaging in illegal, immoral and deceptive tactics to force site owners to advertise by cutting their traffic off. Call your senators or MPs, what Google is doing is illegal. Users are trained to expect unbiased results, not the most profitable ones for Google. After each updates Google’s earnings skyrocket and clicks on ads after Penguin rose by 42%! .

    Danny Sullivan and others are nothing but Google poodles, pushing Google’s official line as Google drives us out of business. Read the first paragraph; it seems like Google PR Department wrote. (probably they did)

  • http://twitter.com/findurlaptop findurlaptop

    How long these updates will jolt the SEO community.Either the SEO work will not require or New SEO methods will evolve.

  • http://twitter.com/todayztrendz David Smith

    Google are training its searchers to click on ads when it comes to commercial searches by making the organics less relevant and further down the page.  The perfect example of this is making Google Shopping a pay-to-play model.  It’s no longer about relevancy but how much you pay.  A big brand is (according to E Schmidt) already a relevant and quality result by dint of being a big brand.  THEREFORE, in Google’s eyes – might as well just make commercial searches a pay-to-play model – it acts like a filter to big brands. 

    Of course, it makes Google more money too.

    And of course, to anyone with any kind of common sense, absolutely trashes Google’s value in the long run.

    I mean – if Google want to court the big brands on commercial searches, it would be easy to copy their business model and just index the top 10,000 brands websites and create similar (or better!) results than Google.  Google’s unique selling point (depth and breadth of their index on commercial searches) is fast disappearing.

  • Todd Foster

    I always get nervous when I hear penguin because it hits some of my sites where I am not even spamming. I really find it hard to grasp the updates sometimes…

  • Durant Imboden

    Hold on a sec: You’re saying that Danny has “sold his soul to Google for a few silver coins” just because he suggests that spammers should expect more iterations of  Penguin? Would you prefer that he keep his mouth shut and let his readers be unpleasantly surprised?

  • Blue-eyed Gal

    Considering that Danny Sullivan has been loudly and repeatedly calling Google on the carpet for recent pay-to-play shenanigans, and considering that Danny Sullivan has been publicly calling on the FCC crack down on Google for breaking paid disclosure laws, you’ve picked the wrong target to accuse of shilling for Google.

  • http://twitter.com/MichelleRobbins MichelleRobbins

    happy to see they are continuing to clean up the serps.

  • Mhester

    I wonder when the new update will release and expecting better adjustment :)

  • SantaClaus

    What’s quality??

  • http://twitter.com/RegDCP Reg Charie

    DUDE! What if the off page signals were pushing a low quality page into the top?

  • http://twitter.com/RegDCP Reg Charie

    Alan, Do you not realize that Google stopped using off page factors when they redid the PageRank algos to be based on relevance in 2010?
    They have been telling us that they count for less since ’08.

    The reason they did this is that the “SEO” dudes pushing building links totally screwed the system.

    Social is being manipulated now.
    I can buy any number of Likes, Retweets, and G+1 votes that I want.

    The focus is now on page content and it’s presentation.

  • http://twitter.com/RegDCP Reg Charie

    It is not “quality” that I look for when evaluating a page, but RELEVANCE.
    Quality is a subjective term. The same page can be quality for a thesis researcher but total gibberish for a high school drop out.

    Authority is now based on relevance rather than quantity and quality alone.

    Google is giving onpage factors almost all of the weight now.

  • http://twitter.com/RegDCP Reg Charie

    ->”The challenge for Google is to separate the legitimate links from the
    friendship links, the courtesy links, and the purchased spam links.”

    Not if they base the links on relevance. (As they are now doing.)
    If the link, be they any one of the above mentioned, is relevant and increases the information silo value, then it is a good link.

    It would not matter if it was a paid link or not.
    It also would not matter if the link was nofollow or dofollow.

    Google is discounting non-relevant links now for PageRank.
    PageRank is not a factor in SERPs.
    I would assume that “quality” will be judged by CTR and bounce rates.

  • http://twitter.com/DeplumeNorm Norm Deplume

    It’s still easy to rank garbage with anchor text and bulk links. They don’t survive penguin refreshes, but the blackhat crowd is fine with earn, burn, churn. Search the big money phrases and do some research. SERPS in that space have -0- to do with relevance.

  • Jared Guyde

    Panda updates are weird, I have websites with zero links, literally not a single link, and they have an affiliate template on them, no KW domain and I rank number one on page one. Then I have websites that I build directory links to, article links to, etc… and put real effort into, and they disappeared from the index. I mean I can always just pay for adwords I guess, but I was pretty surprised at the websites they selected to have affected.

  • http://twitter.com/phonesandplans MobileMojo

    Don’t think people care anymore. Our site was affected by Panda and Penguin in April. We put in a reconsideration request that was approved just last week.
    It took us a lot of time and energy to go through the process and if the same thing happens again with this new update, quite honestly we wont be bothering with the effort again.
    Here is the full story –
    http://blog.phonesandplans.com.au/how-we-beat-the-penguin-update-lessons-from-phoneandplans-com-au