• http://rexblog.com rexhammock

    I’m sorry, but I don’t understand why you find it curious. It’s called marketing. Google generates revenues from advertising. People who make billions of dollars worth of advertising decisions work in advertising agencies. It stands to reason that these individuals would like to have a service that aggregates and delivers all the most recent Advertising news.

    As I wrote about it on my blog (http://www.rexblog.com/2010/06/23/20955) the site is a classic example of “content marketing” down to providing action-oriented links when the “news” turns to topics related to the items Google sells to advertisers through advertising agencies.

    As for “why was this announced on the Inside AdSense blog vs. the Google News Blog?” — the obvious answer to that question is this: It’s not generalized version of Google News: It’s a brand-building means to keep Google advertising products in front of advertisers as much as possible.