Google Launches Useful, Curious "Ad News"

Google Launches Useful, Curious “Ad News”

Jul 2, 2010 at 9:58am ET by Greg Sterling

Here’s something useful for people who pay attention to search and advertising for a living: Ad News. Powered by Google News, it selectively delivers stories from news sites and blogs and is organized by topic: search, display, mobile advertising, traditional media, etc. It also contains links to selected Google blogs.

One can also search Ad News, which takes users to a Google News page. For example, I searched “Yahoo” and was taken to this page:

As an aside, what the heck is a “sexy local singles” ad doing on the right of a Google News search for “Yahoo.” Another question I have is why was this announced on the Inside AdSense blog vs. the Google News Blog?

The generally useful site reminds me of another curious site Google put together, Google Internet Stats.

Related Topics: Channel: Display | Google: AdSense | Google: News

About The Author: Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling. See more articles by Greg Sterling

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http://rexblog.com rexhammock

I’m sorry, but I don’t understand why you find it curious. It’s called marketing. Google generates revenues from advertising. People who make billions of dollars worth of advertising decisions work in advertising agencies. It stands to reason that these individuals would like to have a service that aggregates and delivers all the most recent Advertising news.

As I wrote about it on my blog (http://www.rexblog.com/2010/06/23/20955) the site is a classic example of “content marketing” down to providing action-oriented links when the “news” turns to topics related to the items Google sells to advertisers through advertising agencies.

As for “why was this announced on the Inside AdSense blog vs. the Google News Blog?” — the obvious answer to that question is this: It’s not generalized version of Google News: It’s a brand-building means to keep Google advertising products in front of advertisers as much as possible.