Google Links To Competitors Next To YouTube Videos


Google has begun showing links to different video sites and search engines in its search results. The links appear next to YouTube videos — but only on music-related searches.

On a search for u2, for example, Google shows three videos from YouTube, but each video listing now includes additional links that might otherwise have only shown up further down the page or on deeper pages. In the example above, the outbound links point to a mix of video-specific sites (Dailymotion, Metacafe) and search engines (Yahoo, Yandex).

In a late Friday blog post, Google explained where the links come from:

The feature scans the entire web for video content and algorithmically ranks the best sources for each song. Rather than return repetitive links, we group results for the same song together, making it easier to scan and choose the song you’re looking for.

The timing of the new display is interesting, to say the least. There’s a growing chorus of complaints around the world that Google favors its own sites, including a formal EU investigation.

This move seems like an obvious response to those complaints but, not surprisingly, Google doesn’t say anything along those lines in its blog post.

Related Topics: Channel: Video | Google: Critics | Google: User Interface | Google: Web Search | Google: YouTube & Video | Top News


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • clayduck

    Good spot and we should start seeing more of these features being rolled out. Meanwhile the EC antitrust has now started asking advertisers questions –

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