Searchmetrics has a pretty good track record of figuring out who lost after one of Google’s Panda Updates. Among the latest victims of this week’s Panda Update 2.5, some unexpected surprises: popular tech blog The Next Web, blog aggregator Technorati, and NBC’s The Today Show. Winners include Google’s own YouTube, along with Fox News and several other mainstream news sites.
About The Losers
The names are from a report that Searchmetrics has just released.
It’s worth noting that that Searchmetrics doesn’t really know the degree any of these sites has actually been harmed by the Panda update. The company computes a “visibility” score for a wide-range of keywords. The companies named above, along with others, have lost visibility for those terms.
It could be despite this, these companies have gained visibility for terms that aren’t checked. It could also be that the terms they’ve lost visibility for weren’t sending important traffic that converted into sales or ad revenue.
Those caveats aside, it’s been pretty common that after Searchmetrics has issued one of its winners / loser reports, some of the sites have stepped up to confirm the assessments.
Here’s the full losers list:
For Every Loser, There’s A Winner
There’s also a winners list. Once again, Google’s own YouTube site is winner. It tops the latest list, something that’s sure to raise controversy in a climate when Google’s facing criticism that its search results favor itself. Google’s Android.com is also in the top winners list. So is Google-partner AOL.com.
A site that won’t be gossiping over the news is Perez Hilton, among the winners. And while magazine Motor Trend took a hit, magazine US Weekly rose. Other big winners were mainstream news sites like the Washington Post, Fox News, the Wall Street Journal.
While YouTube was the top winner, TV.com from CBS Interactive was in the number two spot. In fact, on a percentage basis, it did better than YouTube.
Here’s the winners list:
If you’re trying to understand more about the Panda update, and perhaps recover from it, see our Related Entry links below.
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