Google’s Matt Cutts: User Redirection Based On Location Is Not Spam

Matt CuttsGoogle’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam.

What Google does consider spam is when you redirect GoogleBot to a web page of content that users cannot see. That is considered spam and a form of cloaking, according to Google’s guidelines. Google expects you treat GoogleBot as a user accessing your web site from the United States.

Here is the video from Matt:

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Related Topics: Channel: SEO | Google: SEO | SEO: Cloaking & Doorway Pages | SEO: Spamming | Top News


About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • Abdul Wahab

    Is not this already being cleared by Google a long ago??

  • Li Ma

    I got the part of geotargeting country specific users, how about on a state or city level within the US? Can we georedirect users based on the state/city, but still showing Google the default landing page?

  • borzom

    This is useless. By redirecting the GoogleBot to the US version of the site, this means other versions will simply never be indexed…

  • Robert Reynard

    You’re right, I’ve always understood that Google only crawls from US IP addresses. So unless this has changed recently, I don’t think geo-redirecting Googlebot like every other visitor is a proper solution.

  • Richard

    I couldn’t watch the video, that yellow t-shirt is too awful!

  • David H. McGuire

    They crawl from different Geo located IP addresses so eventually they will index the specific country/language redirect pages.

  • JeremySeoChicago

    I understand that Googlebot assumes that they know what page/domain you want to navigate to, but I could see why some people are upset with this.

  • Daniel Benny Simanjuntak

    This is the most straight forward answer you have ever given in the history of straight forward answers.

  • Daniel Benny Simanjuntak

    This is the most straight forward answer you have ever given in the history of straight forward answers.

  • Daniel Benny Simanjuntak

    GEO location based content or webpage version redirection is very good for the Users, But google doesn’t count it as duplicate issue?

  • Best Online Fashion Jewellery

    Yes I agree with you..

  • Best Online Fashion Jewellery

    Yes I agree with you..

  • Mark Stockton

    I think there’s an important word missing from your headline:

    “Google’s Matt Cutts: User Redirection Based On Location Is Not Spam….” Yet.

  • Seo Traffic

    Anyone here have pro skill please help me check this domain . I lost over 50% traffic from 2 month ago up to now.
    Please help me out this case!

  • Rich Paul

    That I my question, too. if we geotarget to the city level, Google would always go to Mountain View, CA, or the city their crawler is in.

  • SEO Expert – Rahul Trivedi

    can you provide ma Backlinks detail?

  • Seo Traffic

    Yes, I can give you download txt file by webmaster, that’s ok ?
    Give me your email. Thanks

  • SEO Expert – Rahul Trivedi

    Yes that would be ok.. you can reach me over my skypeid: rahultrivedi1311988

  • Seo Traffic

    I got it! Thanks for your hot answer.

  • borzom

    They don’t crawl from every country. So it is dead cause.

  • David H. McGuire

    Who said they crawl from every country?

  • borzom

    Exactly :)

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