• http://cmil.in cmildotin

    I just wrote a post about a speed test I did last night, posted it a few hours ago… looked at Twitter and saw the Caffeine news. With a correctly set up set of social media profiles, you can get pretty close to instant content indexing already… but it would be nice to not have to “utilize” social media to make that happen.

    I’d love to see a day where everyone – including marketers – can focus 99% of their efforts on content.

  • http://www.lexolutionit.com maneetpuri

    Though this doesnt have any direct SEO advantage for content publishers, its definitely good news to know that my content would be available to people immediately after publication. Sooner the better!

  • http://www.paygseo.co.uk James Hunt

    serps and indexation are, imo, interlinked. To say that this change wont impact on ranking doesnt make sense.

    Caffeine makes ‘new’ content almost instantly available, right? So that new content has to rank somewhere. If QDF states that fresh content ranks better, does this change in indexation mean that blog posts will rank higher more quickly than they did previously.

    Perhaps I am completely missing the point here, but for me, the serps and the index are inexplicitly linked and a change in one has effects on the other

  • http://ninebyblue.com/ Vanessa Fox

    Hi James,

    To clarify, Caffeine itself is not a ranking algorithm change. It’s an indexing infrastructure change. That doesn’t mean that it won’t impact rankings.

  • http://www.smoz.info Eric

    in my opinion, to index faster means greater possiblity of ranking higher – you don’t get index you don’t rank.

    so, google wants us to provide more “fresh” content.

  • webco

    Even though Caffeine is clearly an indexing algorithm change, it has potential to affect rankings (possibly in the not too distant future) as a result of it’s ability to associate different types of data to documents.

    And right now, it seems to me that using techniques to improve your crawl rate – i.e. increase the frequency and depth of Goooglebot crawls to your site – particularly to New content, couldbe a pretty effective way to raise a sites online profile.

    Perhaps “Crawl Rate Optimisation” could even become a whole new type of SEO activity.

  • http://ninebyblue.com/ Vanessa Fox

    Making Googlebot’s crawl as efficient as possible on a site isn’t a new type of SEO activity. It should be a fundamental part of any SEO efforts.

  • http://twitter.com/MichelleObama7 Clifford Bryan

    I’ve noticed a difference in the last two days but for some reason I don’t think it is all the way complete. Twitter propagation is still very slow for instance. And the serps are different on different browsers

  • http://www.webconsulting.com.au webco

    Thanks Vanessa, I think I worded that a little clumsily – Clearly making a site search engine friendly and easily crawlable is s critical part of SEO, but I guess that Caffeine may provide an incentive to put a bit more effort into activities that encourage Googlebot,

  • http://www.interactionmedia.co.uk/ SergePon

    “Caffeine” benefits sounds very attractive and main point is that time after bot indexed site and this data is available for search users is going significantly decrease, but all this is theory, will see how it will works in real life.