Help Google Find ‘Empty Review Sites’

Following up on his call last week for help identifying spam issues Google should address in 2009, Matt Cutts today is asking for specific help identifying what he calls “empty review sites” or “no results pages.” That problem was mentioned most often in the public feedback from last week’s post.

An empty review site, or “no results page,” might be something like this screenshot below, which is one of the top 10 results on a Google search for [sd880is reviews]:

no results page

In today’s blog post, Matt says pages like this might run afoul of Google’s webmaster guidelines, and gives specific instructions for reporting this kind of page to Google’s spam team.

Related Topics: Channel: SEO | Google: SEO | Google: Web Search | Google: Webmaster Central | SEO: Spamming


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

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  • Lex

    Am I right in thinking that Google is admitting here that they are not able to discern quality content?

    They tell us to build quality pages, then go and rank pages based to a great extent on popularity, and now they’re asking us for a hand weeding out low grade pages.

    Am I the only one that thinks this is ironic?

    They’ve got enough money. If they pay me, I’ll do their hand editing and cover the shortcomings of their algorithm.

    Why focus on reviews of consumer junk anyway? I would prefer a move that deranks crappy Wikipedia pages and puts articles of greater merit above them in the SERPs.

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