• Veer Ayyar

    If you can’t get an interview, write about them anyway: http://ayyar.tk/50-seo-friends

    But do your RESEARCH.

  • http://twitter.com/aj_grainger Alan Grainger

    While I agree that interviewing influencers in your industry has many benefits for marketing, I’m not sure that the question examples shown here translate across all industries.

    I’ve read many interviews with SEO influencers that go down the “what’s your favourite drink?” and popular culture route and I have to say that it annoys more than entertains as a reader.

    I would say to keep your target audience in mind at all times and be their representative as an interviewer. If they were in your place, what would they want to know? What information can you get that covers all bases of being entertaining yet insightful?

    Weak questions that go straight for the whimsical approach will be the death of any interview. Put on a journalist’s hat and think what questions will add value, don’t just go for flluff for the sake of it.

  • http://twitter.com/JulieJoyce JulieJoyce

    I definitely don’t think those questions translate across all industries, and I don’t think you should go straight for the whimsical approach with weak questions either of course. I just think you need to find a way to stand out, in a way that makes sense for your audience and won’t annoy or bore everyone.

  • Clare Evans

    Coming from a journalistic background, interviewing authorities in your industry is a great example of ‘link bait’ and way to generate backlinks – but it needs to be done in the right way.

    After all, the interviewee will have something they want to promote so you should give them full rein to do so. Be sure to ask insightful and interesting questions; like you say – do your prior research so you’re not asking the same questions as everyone else.

    I think anyone you interview has to be relevant to your blog, and you to them. That way, you’re much more likely to generate a great response.

  • http://www.facebook.com/tyronne.ratcliff Tyronne Ratcliff

    Great post Julie, the best way to snag an interview with someone is to let them know what’s in it for them,a lot of bloggers will ask for favors in a self serving way,not a great way to get someone to do something for you.

  • http://www.successstories.co.in/ Mousumi Saha Kumar

    Wonderful post Julie :-)
    Well, my blog niche allows me to feature entrepreneurs and personalities from various fields and walks of life. Quite often, they mention my blog on their news and press section and Twitter. I feel this is the best way of getting back link :-)

  • Pavel Israelsky

    In theory sounds like a great tactic, have you tried it? Can you share some case studies?
    Great writing Julie, thanks!

  • http://twitter.com/JulieJoyce JulieJoyce

    Hi Pavel!! Here’s one of my favorite examples: http://pointblankseo.com/creative-link-building has 188 referring domains linking to it according to Majestic. It currently has close to 800 tweets. He did a very recent followup which already has links from 28 referring domains. He asked people to contribute to something and they linked and socialized it.

  • Hannah Ingham

    I wish I had read this a few weeks ago. I have just inadvertently just done this, I had been reading about company culture and I tweeted for recommendations of companies with a strong cultures. I was put in touch with Mackenzie
    Fogelson who gave me a great quote, and I then ended up reaching out to other businesses that I had noticed or heard along the internet grapevine worked hard on their company culture and created a blog. I have had some really interesting quotes, learnt a lot, and its been amazing to see how much work people will put into their employees and how important it is for a team to be valued by their employer.

  • http://SynergyMarketingPro.com/ Louisa YS Chan

    I like the bit about including tools and services used. Great idea to try out and thanks for sharing.

    Another point to note is to choose people who are interesting and relevant to your list to interview. This will ensure that the post or podcast be consumed and shared for more coverate.

  • Neil Pursey

    We’ve seen it work well within the retail fashion industry. A few of our clients interview celebrities. These celebrities then will retweet/like the post as well as mention it in their own blog (providing the link back).

    The great concept behind celebrities is that generally a lot of people search for their name so it drives a lot of organic traffic back to our client’s website.

  • http://twitter.com/JulieJoyce JulieJoyce

    thanks for that Neil…always good to get an example outside the SEO industry.

  • http://www.brickmarketing.com/ Nick Stamoulis

    I do expert interviews on my blog and it’s a great addition to my content marketing efforts. Readers still love long form content when it provides real value and expert advice and insights is definitely valuable. It’s always nice to get another voice and point of view to share.

  • http://twitter.com/sharithurow sharithurow

    Hi Julie-

    Great article! I like Veer’s tip on writing about someone anyway (if what you wrote is good, factual, and reasonable, you might get links and/or social mentions out of it).

    And I LOVE James’ “ego bait” terminology. I am SO going to borrow that phrase, with proper attribution (of course) in future articles, lectures, presentations, and the like. Thanks James.

    I can tell you something about being interviewed. I don’t link or “social” every interview. Some reasons?

    (1) Interviewer didn’t do a good job editing. That happens a lot when someone records an interview. Reading and listening? Two different activities, most of the time.

    (2) Editing problem #2: If I get interview questions via some form of text document, you can bet that I have optimized my own writing. Granted, not everyone is an SEO, but I am. So when an interviewer removes optimized statements and kills findability and usability? Well, that makes it less likely for me to link to it.

    (3) Taking statements out of context. I can’t emphasize this one enough times, because I’ve lost count at how much my own statements are taken out of context, on purpose, for link bait.

    Instead of linking to the link-bait article, I’ll write my own POV (point of view) in the proper context and promote it elsewhere.

    I think interviewing influencers, overall, is a great link-building strategy as well as a genuinely user-friendly one. I would rather see interviewers, journalists, and reporters use common courtesy more and link-bait tactics less. Personally, I found my POV and corresponding actions work just fine.

    And my haters? Link away. They end up making themselves look like a**es, not me.

    My 2 cents (I really, really like that “ego bait” phrase…still have a grin on my face).

    :-)

  • http://twitter.com/JulieJoyce JulieJoyce

    This is the best part of your comment to me Shari…” use common courtesy more and link-bait tactics less.” That’s a fantastic way to work. Thank you!

  • http://twitter.com/JulieJoyce JulieJoyce

    thank you sir!

  • http://twitter.com/bberg1010 Brittany Berger

    I like interviews that are a mix of question types. I see a lot of interviews that start off with questions in keeping with blog/industry topics, and then end with one questions out of left field. I think that’s a great way to end an interview.

  • http://twitter.com/JulieJoyce JulieJoyce

    interesting is the key in many ways…I’ve loved almost everyone that I’ve ever interviewed but I’ve read some interviews where the person asked great questions and got nothing other than basic replies.

  • http://twitter.com/bberg1010 Brittany Berger

    I think interviews can be great link bait. I’ve found that a lot of companies and individuals have “press” or “in the news” pages where they will link to the interview from our company’s blog.

  • http://twitter.com/JulieJoyce JulieJoyce

    Thanks James! Glad you liked it.

  • http://twitter.com/JulieJoyce JulieJoyce

    Mackenzie writes some good stuff. I like your point about learning from what others say, too, so thanks for that comment. That’s another really good benefit to doing these types of articles.

  • http://twitter.com/JulieJoyce JulieJoyce

    Excellent point.

  • http://twitter.com/uponacloud Alessia

    If your sleep gets interrupted by a sudden thought about something you want to add to this post I’ll be glad to interview you or use it in a crowdsourced piece (so you won’t repeat yourself) haha

    No, actually we can do it as a serious project, I’m just laughing at how it sounds as a reply to one of your points. I was really considering interviews instead of guest posts for my company’s blog and it’s great to see someone I can look up to actually promote something I thought of too, it validates my intuition :)

  • http://twitter.com/Marketwithmario Market With Mario

    This is simple and genius at the same time. People LOVE to share articles that are about them and you look like the hero for writing it. Great piece!

  • http://www.moocnewsandreviews.com/ MOOC News & Reviews

    I’m going to use the crowdsourced piece idea.

    Interviewing I’m more experienced at already. Here’s an additional tip for the work process. A simple digital recorder and microphone gets you a decent recording of a phone interview. Then $20 on elance gets you a decent transcript of that audio. (Which would take me about 6 hours of work for every 1 hour of tape.) A couple of editing a 1/2 hour interview transcript yields about 3-4,000 words, which I usually break into two posts, teased out over social media as a two-parter. (If I was smart I would probably break it into even smaller chunks, which gives you more cracks at H1 and URL SEO.)

    Then, you’re getting the backlinks like you say, and the big quantity of material helps with long-tail search.