• http://google.com Agam Panwar

    Thanks George for the piece – it actually carries a value. One of my query is – “what’s your view on long tail keywords?”. What I have seen in last 5 years that they convert the most.

    Agam

  • http://howtobuildonlineempire.blogspot.com/ Nazmul Alam

    Thanks George for this useful information. This was really helpful but my question is that when I see a high competition keyword,how can I go after that keyword. Let me make it a bit more clear in my question, what should be my strategy for that high competitive keyword?

    Like for example, my client wants to rank for a high competitive keyword “Toyota Camry 2012″. He has started a new review site and wants to rank for the keyword. This site is relatively new and I don’t understand that what kind of keyword or should I say long tail keyword should I go for?

    Can you shed some light in this scenario? This should be very helpful for me to clearly understand the game and last of all this could be a great example for the audience.

  • http://www.evisionsem.com/ George Aspland

    Hi Agam,

    By focusing on keywords that are converting and contributing to the business goals (see the previous article for more on this) you’ll likely be optimizing a broad range of keywords including long tail keywords.

    Notice in the last graphic, the chart of keyword competition, that for keywords 1 to 4 (you might include keyword 5 too) there’s low search volume and not much organic competition for them. These are mostly long tail keywords that are converting very well for this client.

    So we test a broad range of keywords in PPC, sometimes thousands of keywords including many long tail keywords, learn which ones convert, then attempt to improve organic results for many of them.

  • http://www.evisionsem.com/ George Aspland

    Hi Nazmul

    Yes it will take a while for a new site to be able to rank for competitive keywords as you need to build up incoming likes, social engagement etc.
    Some thoughts…

    Perhaps you can test keyword variations in PPC. Hopefully you’ll develop a PPC campaign that is profitable, but at you can learn what keyword variations pay off the best. If not do some keyword research to try to find more specific keywords that look like the are more relevant and more likely to convert than broader phrases. Usually, but not always, these more specific keywords are less competitive too.

    Be aware that if you optimize for more specific phrases that include the broader phrases within them (such as “buy Toyota Camry 2012” or “Toyota Camry 2012 reviews” etc) you or also optimizing for the broader phrase at the same time. Then over time as you build up incoming links, social engagement etc you’ll likely see rankings for all the phrase variations improve.

    Don’t forget the full range of tactics for getting content out there that can help build awareness, bring visitors to the site, add content to the site in some cases, and improve rankings all at the same time: video, articles, user generated content like reviews, news, social profiles and participating in social venues etc

  • http://www.youdontknowzack.wordpress.com Zack Sylvan

    Google Adwords allows you to see deeper competition than just high, medium, low when you hover or export. Are you saying that Google’s competition stats are not accurate?