How to create a trend-aware content calendar for AI search
Static calendars fall behind fast. Build a trend-monitoring workflow that surfaces emerging topics and plans content to rank in search and get cited by AI.
Topic: ChatGPT
ChatGPT Ads adds Target CPA and CPC bidding, expands product campaign controls
ChatGPT Ads introduces Target CPA and CPC bidding, more precise geographic targeting and flexible product filters, with some options retiring soon.
Are we chasing AI visibility at the expense of business results?
Every AI visibility gap looks like a content opportunity. Which ones are worth pursuing? Prioritize customer insights and business goals.
Connecting with shoppers when the buyer Is not human
The agent gets your catalog. You keep the relationship.
ChatGPT ads vs. Google Ads: 6 key differences to know
Google Ads remains the proven performer, while ChatGPT offers room to experiment. Here's how to balance both in your paid media strategy.
How software buyers use AI
Nearly 63% of surveyed buyers with vendors in mind added another through AI. See how AI recommendations fit into the software buying process.
ChatGPT Business Hub is now live
This not only includes mentions and impressions but also click data.
ChatGPT ads: Advertisers surge, average spending falls, and big spenders dominate
ChatGPT advertisers surged as spending stalled and average budgets shrank. See who's spending, who's dominating, and what it means for you.
ChatGPT visual ads are rolling out
These visual ads show when you ask ChatGPT to create an image and they disappear after the image has been created.
The drivers of local AI visibility for multi-location brands
Growth in consumer AI usage has made visibility imperative for brands.
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
OpenAI testing business tools to track performance within ChatGPT
Businesses will be able to claim their business within ChatGPT to unlock this data - this seems like a beta feature right now.
Why backlinks alone won’t save big brands in AI search
Smaller competitors are winning AI citations over big brands. Citable content and credible third-party coverage make the difference.
ChatGPT Ads bidding options are changing on November 9th
This seems to impact those using Max Bid or Max CPC options on OpenAI's ChatGPT Ads.
AI knows what your brand does, but not who it’s for
AI search can distort your positioning, invent product details, and omit proof. Find out how to audit what AI engines say about your brand.
AI visibility belongs in the marketing mix, but not where you think
AI visibility may influence brand consideration, but its traffic value remains uncertain. Here's why GEO needs different goals and budgets.
Negative prompts have 2x impact on ChatGPT brand sentiment
Study of 900 ChatGPT responses found major sentiment swings in brand comparisons, while questions about trust resisted positive framing.
Six best enterprise SEO tools for optimizing at scale
Compare 6 top enterprise SEO tools and find the best platform for scaling your organization's SEO efforts.
Is ChatGPT really handling 1 trillion searches a year?
OpenAI says ChatGPT search volume is 20% of Google's. But the company hasn't explained how it counts searches or calculates that comparison.
What channels grow when organic search shrinks?
Organic search traffic is falling as email and paid search grow. See what the data reveals about traffic trends and audience building.
Content audit: How to run it in six easy steps
What is a Content Audit? And how can it help improve your SEO results? Get the full answers in this in-depth guide.
Vibe marketing: Hype, reality, and real case studies
Vibe marketing explained with proof. Real case studies, real wins, and the pitfalls marketers hit when AI workflows don’t deliver.
Title tags and page titles: How to write them (+ Steal our free formula templates)
We changed one blog title and jumped from position 4 to 1. This guide shows you exactly how — plus 50+ title tag formulas to steal.
SEO for manufacturers: Definition, benefits, and top tactics
SEO helps manufacturing companies drive qualified traffic to their websites and increase conversions.
ChatGPT ads generate 64% less revenue per visit than Google Search: Study
Researchers estimated a $0.26 cost per click would match Google's ad returns. One ChatGPT advertiser reported paying $1.72.
How to calculate share of voice (+ Why it matters for SEO)
Learn how to measure share of voice in organic and AI search—and turn that data into decisions that actually grow your brand's visibility.
How to conduct a backlink audit: Tips, tools, & examples
Improve your rankings with Backlinko's beginner's guide to conducting a complete backlink audit.
Google AI Mode sends 57% of product links to Google Shopping: Study
Nearly half of AI Mode's product answers link exclusively to Google's own pages. Fashion and beauty categories have the highest rates.
Is AI search ghosting your brand? Here’s how to fight back
Your content could power AI answers without brand mentions. Here's how to spot ghost citations and prioritize fixes to improve visibility.
Human-first SEO: The risks of optimizing for AI over users
Chasing AI visibility can lead to generic content, weaker differentiation, and declining trust. Here's what deserves your attention instead.
Organic traffic is down, but it’s not all AI
Data from 10,000 websites shows uneven organic traffic declines across markets, industries, and site sizes, with AI only part of the story.
How ecommerce category pages can earn AI search citations
Category pages perform best for commercial queries. See why product comparisons and buying guidance could give yours an edge in AI search.
AI search is a branding channel, not a distraction
Studies show AI assistants send little traffic, but clicks miss their influence on brand awareness, trust, and buying decisions.
7 B2B marketing shifts that will define 2027
The metrics, tactics, and playbooks that once drove B2B growth are losing their edge. Here's what deserves your attention and budget next.
6 steps to map local search intent beyond keyword data
Two customers can search for the same service and need very different providers. Here's how to uncover the context that shapes their choices.
Rémi Kerhoas’ shares how a PPC mistake went unnoticed for three months
Rémi Kerhoas reveals how a major PPC mistake shaped his approach to AI, automation and client management.
Category vs. product pages: Which does Google favor?
Data from 100 ecommerce sites challenges common assumptions about Google's page choices and reveals how to prioritize your SEO efforts.
AI brand recommendations vary by platform and week: Study
A study of 2,720 AI-generated answers found that 79% of tests produced different brand recommendations across four weeks.
AI licensing deals and SEO: Which publishers feed ChatGPT, Gemini, Copilot, and Meta AI
A running list of AI company–publisher partnerships, from OpenAI to Google and Meta, and what these licensing deals mean for your SEO and AI visibility.
ChatGPT sends less than 1% of Google’s traffic: Data
Despite higher conversion rates from AI referrals, Google organic generated 27 times more conversions across sites tracking results.