Google launches Data Manager API
Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.
Topic: Jellyfish
TikTok doubles down on Search Ads as commerce ambitions cool
TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance marketing budgets.
Keyword research for SEO: The ultimate guide
Keyword research should focus on revenue generation, not just traffic. Here’s how to turn keywords into business assets that drive growth.
How Google’s turn to resellers coincides with its largest round of layoffs
The layoffs may be closely tied to another shift in strategy - the increasing reliance on resellers.
The 2018 Search Engine Land Award winners: The full roster of this year’s search rock stars & superheroes
The SEO and SEM community recognized the industry's top performers last night during the SMX Advanced Conference in Seattle.
The 2018 Search Engine Land Awards Shortlist
Congratulations to all of the individuals, agencies and internal brand teams that have been named to this year's shortlist of finalists. Over 600 members of the search community are expected to celebrate at the awards ceremony and afterparty during SMX Advanced in Seattle.
Shopping Engine Wize Relaunches To Align Product Research With Word Of Mouth
What amazes me is that in more than a decade no “brand” has really emerged in shopping search. What do I mean by “brand”? I mean a site that’s top-of-mind for consumers, trusted and that they navigate to directly for products and product information. One could say that the exceptions to this are Amazon, eBay […]
Microsoft Integrates Cashback And Products Vertical
Microsoft announced yesterday that it had folded its Cashback program into Live Search Products. Cashback began as a incentive program for consumers to use Live Search as well as CPA-based advertising vehicle for retailers and e-commerce sellers. Cashback icons appeared beside ads responsive to commercial queries for participating marketers: Cashback icons (like Google Checkout icons) […]
Microsoft “Cashback” Program Aims To Lure Commercial Shoppers With Rebates, Marketers With CPA Model
Microsoft has invested heavily in Live Search and seen its search relevance and results improve but so far not its market share. The company believes its core search results are as good as what you’ll find on Google or Yahoo. But its share is flat-to-declining, depending on which of the metrics services you choose to […]
SearchCap: The Day In Search, October 2, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Microsoft Picks Up Jellyfish Shopping Search Engine
Microsoft has announced the acquisition of a comparison shopping engine named Jellyfish.com. Microsoft believes that Jellyfish’s technology “has some interesting potential applications” that they can make a “key component” of Live Search.