Infographic: SEO For Siri & The Mobile Search World

It’s been just over a year since Apple’s Siri was unveiled with the iPhone 4S. The latest version works with the iPhone 5 and newer versions of the iPad. Siri didn’t cause an overnight revolution of how most search on their phones. Many iPhone users still type keywords into Safari and get back answers from Google. But Siri, along with mobile apps and mobile searching in general, are changing searcher habits and posing new challenges and opportunities for search marketers.

The people at Alchemy Viral have created an infographic that covers a variety of things to keep in mind about how to better react to the growing number of mobile searches, including those being routed through Siri. Alchemy is a UK-based firm, hence the use of “optimisation” rather than the US English spelling:

Want the infographic for yourself? You’ll find it here, Seeking with Siri.

In the “Getting Along With Siri” section, the infographic says Siri draws from social services, but that seems to be a mistake. Siri can help people send information to services like Twitter and Facebook, but it doesn’t bring answers back from those.

Siri has recently expanded the number of sources it taps into, and search marketers should be looking to ensure they do well in these sources, as Siri is a new source of traffic from them. Our stories below have more about this, as well as mobile search in general.

Also, be sure you’re subscribed to our mobile search column and local search column for helpful information each week!

Related Articles

Related Topics: Apple: Siri | Channel: SEO | Infographics | Search Marketing: Mobile | SEO: Mobile Search


About The Author: posts interesting infographics related to search engines and search marketing from around the web. Opinions and facts shared by these infographics are those of the original authors and not by Search Engine Land. Want your infographic featured? See this page.

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  • Chris

    Did not realize that infographics (aka graphic visual representations of information) were actually some icons and 1,000 words of text. Beautiful data visualization!

  • Claire Penny

    Thanks for sharing this infographic, it reiterates everything I’ve been talking to my clients about and lays out the facts in a clear and concise way. I will certainly be using it again!

  • Joseph Rega

    I was under the impression that Siri still used/displayed Google results a majority of the time. Am I completely wrong in thinking this way?

  • Danny Sullivan

    it’s hard to say. Siri first tries to route questions to sources like OpenTable or Yelp or Wolfram Alpha if it thinks they have an answer. After that, then it will do a web search with Google. I haven’t seen stats on how many passthroughs to Google like this happen. I’m sure it’s substantial, however.

  • SEO First

    Awesome insights, thanks for sharing the same.

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