If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Topic: IKEA
The brand-to-links ratio revolution
Google and Bing now weigh brand mentions and citations alongside backlinks. Learn how to optimize your brand-to-links ratio for modern SEO visibility.
Title tags: Your complete SEO guide
Discover how to write effective title tags that improve click-through rates and rankings. Learn key tips, common mistakes, and SEO-friendly formats.
Mobile SEO: What it is & how to win with mobile optimization
Mobile optimization is the process of improving your website and content for users on mobile devices.
Generative AI’s role in shaping the future of advertising
Generative AI is set to revolutionize advertising and enhance the future of search. Here's what it means for search marketers.
Advertisers can adapt to supply chain issues without pausing campaigns
Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
Augmented reality starts driving sales: AR product engagement increased mobile purchases at eBags
There was a 112% increase in mobile conversions when users interacted with 3D-AR enabled products, the company says.
Social Shorts: Creative highlights, Quora queries, Twitter ad data, Facebook’s newest app
(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style […]
Do you have a shot at ranking for that phrase?
Ranking for a particular search query is no longer as simple as creating a targeted page and getting some links. Columnist Eric Enge shows why a deeper understanding of relevance is needed to know which keywords to target.
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels
The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers.
SearchCap: Google Goes After The App Interstitial, Duke Kahanamoku Google Logo & ComScore Report
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Goes After The App Interstitial: Protecting Consumers Or Its Own Search Monopoly? Google recently published a case study suggesting that app download interstitials on mobile are ineffective, leading to high […]
SearchCap: Google Search Impact Report, Expedia Buys Orbitz & AdWords Topics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Success for 2015: Conversion Tips from Inside Experts Is your AdWords campaign ready for success in 2015? 10 WordPress SEO Questions That Took Me 10 Years To Answer! Looking to […]
Google Now Remembers Where You Parked, Gains Offline Cards, Indoor Maps, Shopping Reminders
Excited that the updated Google Search App for Android will remember where you parked your car? Wait, there’s more! Google Now cards also work offline, malls are gaining indoor map directories and you can now get product search reminders. Earlier today Barry Schwartz wrote that the updated Google Search App for Android will now help you […]
Google Zeitgeist 2011: Rebecca Black, Lego Alien & Steve Jobs
Google released the Google Zeitgeist 2011 today. Google made several lists this year and even broke them down by country. You can play with the interactive lists at googlezeitgeist.com. Those in the picture above are included in the “fastest rising searches” category, including Rebecca Black, Google+, Ryan Dunn, Casey Anthony, Battlefield 3, iPhone 5, Adele, […]
Google Maps The Great Indoors (Android Only)
Google is bringing the blue dot indoors. Google Maps for Android 6.0 is going to start showing interior maps of airports, select malls and retail stores in the US and Japan. In Japan transit stations are also mapped. The floor plan data has been obtained from all the participating entities, which Google’s Steve Lee says […]
The Alphabet of Google+ Direct Connect
A new feature of Google+ is Google+ Direct Connect, where typing the name of a company preceded by a + symbol will make that company’s Google+ Page appear as a suggestion in the search box, in the right circumstances. Who are the lucky few, so far? Here’s an alphabetical rundown, which reveals a number of […]
Liveblogging The Google Nexus One Phone Launch
It’s Nexus One day! At least, that’s what we’re all expecting from the “Android Press Gathering” event that Google is hosting today. I’m attending it and will be liveblogging all the news that comes out of it. Not up to speed on the Nexus One? It’s the widely expected Google Phone, a phone that Google […]
SearchCap: The Day In Search, Feb. 27, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: