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Insight Into How Google Values Different Link Types

A new video by Google’s Matt Cutts may give us some insights into how Google may treat links from different segments of sites, differently. In the video, Matt explains that Google doesn’t necessarily look to valuing a link from a blog more than a link from a forum. However, Matt does seem to imply that the trust factors they have in the algorithm might appear to SEOs that Google is valuing links from one group of sites as higher than another group of sites.

I am not sure if I explained that so clearly, take a look at the video and then re-read what I wrote and hopefully it will make sense to you. Here is the video:

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.