Android has almost a 10% lead over Apple in the smartphone market share race, but its lead in check-in activity is a lot smaller according to a new comScore report out today. According to comScore, Android's overall US smartphone market share is 34.7%, compared to 25.5 for Apple. But Android's lead in check-in activity over Apple is less than three percent -- 36.6% of check-in service users are on Android, compared to 33.7% who are on Apple's platform. RIM accounts for 22% of check-in users, comScore says, while Microsoft, Palm and Symbian are all less than 5% of that audience. Almo [...]

Related Topics: Channel: Mobile | Foursquare | Google: Android | Gowalla | Search Engines: Location / Checkin Services | Stats: comScore

Google has finally added full check-in capabilities to its Latitude product, following in the footsteps of Foursquare, Gowalla, Yelp, Facebook, and others that have been doing check-ins for some time now. Latitude has been a tool that lets one user share his/her location with friends, but now it goes further and allows users to check-in to specific businesses and locations. But Google's check-in system comes with a few twists compared to similar services: Latitude can send reminders to check-in at locations when you arrive. Latitude supports automated check-ins at places you choos [...]

Related Topics: Channel: Local | Foursquare | Google: Maps & Local | Gowalla | Search Engines: Location / Checkin Services | Yelp

Most businesses tend to focus on the big channels when it comes to local SEO efforts. While it makes sense to optimize your Google Place Page and pay attention to your presence on other big local search services (e.g. Bing Local, CityGrid, DexKnows, Insider pages, Local.com, Merchant circle, Superpages, Yahoo Local, Yellow book, Yelp, YP.com, etc.), because of the fragmented nature of local search, there are plenty of other services that generate great local traffic and can provide you with SEO benefits. Here's a brief overview of some "off the grid" opportunities. Facebook Places. So Fa [...]

Related Topics: Channel: SEO | Foursquare | Google: Maps & Local | Gowalla | Local Search | Microsoft: Bing Maps & Local | Search Engines: Location / Checkin Services | SEO: Local | SEO: Mobile Search | Twitter | Yahoo: Maps & Local | Yelp

I'm at TWTRCON today, where the "Right Time, Right Place" panel will look at location services and marketing. We've got both Foursquare and Gowalla taking part. Who's talking in all: Moderator: Adam Ostrow, Editor in Chief, Mashable Matt Galligan, CEO, SimpleGeo Brad Nelson, Product Manager, Online Strategy, Starbucks Dennis Crowley, Co-Founder, Foursquare Josh Williams, CEO, Gowalla I'll be curious to hear Starbucks explain how they apparently have purchased ads to show up next to virtually every place I seem to check into these days. And we're off. First question to Brad [...]

Related Topics: Channel: Local | Foursquare | Gowalla | Search Engines: Location / Checkin Services | Top News