To learn more about Microsoft and its Bing search engine, also see our Search Engine Land’s Guide To Bing page.

Bing Ads Gets New Filter Options, Search Query Reports, Appealable Ad Visibility & Keyword Competition Values

May 16, 2013 at 3:03pm ET by Amy Gesenhues

Bing Ads announced a number of updates last month, including new campaign filter options, improved search query reports, more visibility with appealable ads, and new keyword competition insights. Also, the Keyword Suggestions feature was made available to Bing advertisers in the UK. New Filter Options The new filtering options let advertisers filter and search from the Opportunities tab on the Campaigns page. Now, advertisers can view a subset of bids and keyword suggestions that meet specific campaign criteria without browsing through individual suggestions. Improved Search Query Reports [...]

Study: Delaware Least Likely State To Use Google, While Yahoo Is More Popular In Southern & Midwest States

May 16, 2013 at 10:18am ET by Amy Gesenhues

Using data from more than 35 million search queries performed in 2012, SEO company WebpageFX set out to determine search engine market share by state for Google, Bing and Yahoo. According to their study, Google dominates across the country, taking 70 percent or more of search engine market share in nearly all 50 states. Delaware represented the only state where Google won less than 70 percent of searches, with 69.49 percent market share. While Google won more than 80 percent of the market in many states, Hawaii, Oregon, District of Columbia, Massachusetts, and Colorado led in Googl [...]

Across From Google I/O, Microsoft Runs The “Bing It On” Challenge

May 16, 2013 at 6:49am ET by Danny Sullivan

Coming out of Google I/O at Moscone Center in San Francisco yesterday, I did a double-take. Was that Microsoft pitching its "Bing It On" challenge against Google directly across the street. Yep. "Put the science back in computer science: test your Google bias inside," read a big banner, over the entrance to the Metreon Mall, which is across from Moscone. Inside, there's a "Bing In On" kiosk: One side is just an invitation to take the challenge; you actually do the challenge on one of the other sides: The kiosk simply takes you to the Bing It On site, where you're invited to [...]

“Beam Me Up” Works To Beam You Up To Star Trek, On Bing

May 15, 2013 at 2:16pm ET by Amy Gesenhues

Bing is continuing to honor Star Trek (and promote tomorrow's release of Star Trek Into Darkness, the latest in the Star Trek film franchise) by boldly going where no homepage has gone before. After announcing their Klingon translator yesterday, Bing dedicated their homepage to the iconic series today, serving up numerous Star Trek facts and images when users search on secret star trek phrases. Today's Bing homepage features the planet Mercury, along with hidden links to facts about the planet, a film on space travel, and Mercury-inspired music performed by the BBC Philharmonic. B [...]

Bing Goes Star Trek With “Snapshot” Answers & Klingon Translation

May 14, 2013 at 4:15pm ET by Barry Schwartz

Microsoft announced that Bing, the search engine, can now speak Klingon and gives you snapshot answers to your Star Trek questions. Search on Bing for [Who is Spock's father] and at the top right section of the page, a "Snapshot Answer" will come back telling you it is Sarek. You can technically search for many Star Trek related questions, and Bing promises to answer. Bing said they partnered with the creator of Klingon, Marc Okrand, and a few 'Trekkers' at Microsoft such as engineer Eric Andeen to 'Trekify,' as Bing calls it some of Bing’s products. Here is a picture of a snapshot [...]

Related Topics: Channel: Consumer | Microsoft: Bing

Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”

May 13, 2013 at 2:55pm ET by Ginny Marvin

Perhaps in response to reports that Yahoo is unhappy with its search deal with Microsoft and looking for a way out, David Pann, GM, Microsoft Advertising Search Group, has written a post on the Bing Ads blog ahead of "state of the state" meetings with clients in Europe that aims to reassure advertisers that the relationship is sound and the partnership is making progress. In his post, Pann writes, We are pleased with our partnership with Yahoo! and very encouraged by the momentum we are seeing in terms of revenue per thousand searches (RPM), ad relevance and the growth trajector [...]

Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles

May 13, 2013 at 1:51pm ET by Ginny Marvin

According to Bing, people searches account for roughly 10 percent of all searches on Bing, second only to navigational queries. Today, the company announced updates to Bing Snapshot with people autosuggest which provides a thumbnail image and brief description of individuals related to people searches. The screenshot below shows suggestions on a search for Michelle Williams. The people autosuggest also works for colleagues that have public LinkedIn profiles. Bing says that they'll be adding autosuggest enhancements for places and things to Snapshot. [...]

Want To Comment On Facebook? Now You Can, From Bing

May 10, 2013 at 5:06pm ET by Greg Finn

A new Facebook/Bing integration today will further entrench Facebook data into Bing results. Users are now able to interact with Facebook directly within the Bing Search Results Pages, in more than the usual one-way, read-only context. When a logged in user performs a Bing search for a query the social sidebar will show on the right rail outside of the main search pane. The new functionality will allow users to like the post, comment on the post and hop right over to the post on Facebook. According to Bing, the new integration will be a more usable and helpful experience: "Follo [...]

Yahoo Announces New Search Tools & Upgrades In Their Continued Battle To Win More Of The Search Market

May 8, 2013 at 3:05pm ET by Amy Gesenhues

Just a day after the story broke that Yahoo wanted out of their deal with Microsoft, Yahoo's senior vice president of search Laurie Mann commented on new search tools and upgrades that are scheduled to launch over the coming months. According to an article in Bloomberg News, some of the planned upgrades are being created along with Microsoft. "We've got some really cool things in the pipeline, which we'll be announcing and rolling out over the coming months," said Mann. After playing a key role in establishing Google as the world's most popular search engine, Marissa Mayer has been dri [...]

Klout Integration Pushes Human Powered ‘Expert’ Answers Atop Bing’s Search Results

May 8, 2013 at 12:15pm ET by Greg Finn

From Yahoo! to Facebook to Quora, social sites have long been struggling to leverage the Q&A format successfully. Today Klout officially enters the 'social answers' space with a unique proposition, integration with Bing search -- outside of the social search bar and into a big bold listing within the main search pane. The new 'Klout Experts' product leverages answers from top Klout users and influencers. These top Klout users have been asked questions that prompt a simple 300 character response directed to a topic that the user is influential in. For example, a photographer may [...]

Even If Yahoo Wants To Leave Microsoft, Here’s Why It Can’t

May 7, 2013 at 7:52pm ET by Danny Sullivan

Despite effectively renewing its search deal with Microsoft recently, the Wall Street Journal is reporting that Yahoo wants a way to break that deal. Why didn't Yahoo take the opportunity it just had? I suspect that technically and financially, it couldn't. Yahoo's "Get Out Of Microsoft Free" Card The WSJ story says that Yahoo has been "quietly" trying to find a way out of its deal with Microsoft. There are some very specific reasons why Yahoo could break that ten year deal early. One of them is the failure for Microsoft to help Yahoo to reach promised "revenue per search" or RPS goals. T [...]

The Ultimate Guide to Multilingual and Multiregional SEO

May 7, 2013 at 11:37am ET by John E Lincoln

When you begin to get into multilingual and multiregional SEO, you know that you have taken a step forward as an SEO expert. Why? Well, because you are probably dealing with a large, complex site that demands the expertise of someone who knows what they are talking about. If you are dealing in multilingual or multinational SEO, then you are managing a complex website strategy that serves multiple locations and languages -- not just one. Lucky for you, most everything you need to know about multilingual and multiregional SEO is listed in this post. So, even if you are a first-timer, you now [...]

Bing Asking Users To Break Their Google Habit In Latest Bing It On Challenge

May 6, 2013 at 5:17pm ET by Amy Gesenhues

Bing announced today a new version of their Bing It On Challenge, an online campaign launched last September that offers users a side-by-side comparison of Bing and Google search results. In the latest Bing It On Challenge, Bing asks users to perform five separate search queries on BingItOn.com and choose the unbranded search result list they prefer after each query. Users are told whether they prefer Bing or Google based on the search results they selected. An study commissioned by Bing last year revealed that Bing search results were chosen nearly 2:1 over Google search results in blin [...]

Bing Ads To Launch Ad Diagnostics Tool: Learn Why Your Ad Isn’t Running And How to Fix It

May 3, 2013 at 2:19pm ET by Ginny Marvin

Bing Ads has made several announcements about upcoming feature updates over the past few weeks (see below in Related Articles), and they've made another today. Soon, the Ad Preview Tool will get a new name and added functionality. In its current form, you can use the Ad Preview Tool to validate whether your ads are showing for specific keywords. That functionality will remain, but the newly named Ad Preview and Diagnostics Tool will also show you why your ads are not showing on the first page of Bing Ads results for a specific keyword. According to the post, the new diagnostics featur [...]

Related Topics: Channel: SEM | Microsoft: Bing Ads

Bing iPad App Gets An Upgrade

May 2, 2013 at 9:31am ET by Barry Schwartz

Bing has quietly released an update for the Bing iPad App, adding new features and making optimization improvements to the app. The app can be downloaded for free over here in the app store. The changes, as listed in version 1.3 include: Bookmark Web/Image/News Search Query Provide Daily Trending Images with density layout Enable Map Local Business Category Search Add Popular Now in search suggestion Performance Optimization in iPad1 Enable Related Search in detail web page Enable Browsing Page Close Button Dictionary, Mind Reader, Voice Search (CN mkt only) I've te [...]

Relax, The Search Industry Is Doing Just Fine

May 2, 2013 at 9:24am ET by Mark Ballard

For enterprise SEM practitioners looking to set budgets or otherwise anticipate their needs in the space for the months and years ahead, it's been a particularly difficult time to get a read on how the industry is really trending. Conflicting data and opinions abound; new threats to the hegemony of search, real or just perceived, continue to spring up; and, there are times when all of us may wonder just how much the numbers are actually changing and whether we should be concerned. Case in point: comScore recently showed U.S. core searches increasing 11% year-over-year to hit an all-time [...]

Which Finds The First-Ever Website Better, Google Or Bing?

May 1, 2013 at 12:00am ET by Danny Sullivan

For the 20th anniversary of CERN making Web technology available to anyone royalty-free, the European science lab has restored the very first website to its original location. Could today's search engines of Google and Bing, which didn't exist when the site was first posted, find it now? Time for a test. The answer turns out to be tricky. Searching For The Page By URL The easiest test was to see which of them had the page listed by searching for it by its URL, which is: http://info.cern.ch/hypertext/WWW/TheProject.html It looks like this, by the way: Google found it when I searc [...]

Bing Webmaster Tools Adds Malware Re-Evaluation & Geo-Targeting Tools

Apr 29, 2013 at 9:18am ET by Barry Schwartz

Bing announced two new features for Bing Webmaster Tools. First, you can now see more details on malware issues impacting your site and be able to submit a malware re-evaluation request. Second, you can now geo-target specific pages, directories or your whole site within Bing Webmaster Tools. Bing Malware Re-Evaluation Bing always had a notification of malware issues impacting your site. Bing, as does Google, will notify you if they detect malware on your site. Both search engines will also label the search results with a warning (or remove the result) so the searcher is aware and protected. [...]

Related Topics: Channel: SEO | Microsoft: Bing Webmaster Tools

Coming: Bing Ads Keyword Distribution Graph To Visualize Your KPI Performance

Apr 26, 2013 at 3:01pm ET by Ginny Marvin

It's not live yet, but Bing Ads is teeing up a new keyword visualization tool designed to help PPC managers analyze and identify optimization opportunities faster. Young Shi, a program manager at Microsoft who is responsible for Reporting and BI data visualization for Bing Ads, posted a sneak peek on the Bing Ads blog today. The new tool allows you to visualize your entire keyword set. Keywords are lumped into performance buckets based on the metric you choose to look at. Each bucket is shown as a blue bar on the graph, and the size of the bar represents the number of keywords in the buck [...]

Related Topics: Channel: SEM | Microsoft: Bing Ads

Newly Launched Bing Offers Pulls Deals From Across The Web

Apr 25, 2013 at 3:26pm ET by Amy Gesenhues

Bing is appealing to fans of daily deal sites with the launch of Bing Offers, a one-stop shop for online deals and coupons. Boasting one of the largest collections of local deals on the web, Bing Offers pulls deals from various partner sites. Users can search by business name, category or keyword to locate specific deals, or filter results by location or category to see offers for various products and services, including food, activity, health and fitness, beauty, travel and retail deals. While the announcement on the Bing Search Blog does not name specific deal providers, it does of [...]

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