Contributor

Emily Wood

Director of Strategy

Company

Saltbox Solutions

About Emily Wood

Emily Wood is the Director of Strategy at Saltbox Solutions, a PPC and SEO agency focused on driving and capturing demand for B2B brands via Google Ads and LinkedIn Ads. With over a decade of PPC and marketing experience, Emily helps B2B brands connect the dots between reaching their ideal prospect and turning them into customers.

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Emily Wood's latest articles

LinkedIn-Ads-retargeting-How-to-reach-prospects-at-every-funnel-stage-1536x864

PPC

LinkedIn Ads retargeting: How to reach prospects at every funnel stage

From video viewers to stalled opportunities, learn LinkedIn Ads retargeting strategies that map to every funnel stage and grow B2B revenue.

Emily Wood | Oct 1, 2025 at 9:00 am ET

LinkedIn-Ads-or-Google-Ads-A-framework-for-smarter-B2B-decisions-1536x864

PPC

LinkedIn Ads or Google Ads? A framework for smarter B2B decisions

Google Ads captures demand, LinkedIn Ads generates it. Here's how to map each channel to your funnel and maximize paid media ROI.

Emily Wood | Aug 27, 2025 at 9:18 am ET

How-to-combine-Google-Ads-and-LinkedIn-Ads-for-comprehensive-B2B-campaigns

PPC

How to combine Google Ads and LinkedIn Ads for comprehensive B2B campaigns

Learn practical tactics to maximize your B2B ad spend by integrating LinkedIn and Google Ads campaigns effectively.

Emily Wood | Jan 20, 2025 at 9:00 am ET

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