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How marketers can adjust to redefined keyword matching
Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.
Microsoft rolls out portfolio bid strategies and automated integration with Google Tag Manager
Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.
Messy SEO Part 6: Pillar pages and topic clusters
In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.
How to win with PPC in a dataless world
There's less data available for PPC marketers, but that doesn't mean it's less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.
How to produce actionable content throughout the marketing funnel
Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.
Microsoft earnings: Search, LinkedIn advertising revenue rise
Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.
Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.
How analyzing search data can improve your decision-making
Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.
Marketers, Google agree that proposed ‘surveillance advertising’ ban goes too far
Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.
IndexNow now officially co-sharing URLs between Microsoft Bing and Yandex
Plus, you can now use api.indexnow.org's endpoint to submit URLs.
Microsoft Advertising Shopping campaigns reporting enhancements
Plus Microsoft Audience Network, Similar audiences and in-market audiences have been expanded.
3 ways to check technical SEO health issues on your website
Technical SEO is vital to keep your website healthy. At SMX Next, Ashley Berman Hale shows how marketers can review their site's crawl stats, rendering and indexing.
How to automate your ad copy without sacrificing control
Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.
Microsoft releases IndexNow plugin for WordPress
Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.
SEO 2021 in review: Endless updates, title rewrites, GMB becomes GBP and more
Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
Microsoft Advertising CVP Rik van der Kooi announces departure
Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.
Microsoft Bing’s Shopify integration now live with buy now
After announcing a partnership with Shopify back in October, now Bing's search results are live with deeper integrations.
Inclusive marketing resources to strengthen your brand’s messaging
Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.
Bing launches travel-oriented results pages and a trip-planning hub
The new features may make it even harder for OTAs to compete in the search results.
How to effectively deliver the results of your work to clients
When working with clients, make sure you have everything you need for effective communication to build lasting relationships.
Microsoft Advertising adds Asian-, Latin-, Women-owned and Diabetic-friendly business attributes
The four new business attributes join the 32 Marketing with Purpose business attributes introduced in September.
Bing launches Ethical Shopping hub in UK
The hub is expected to roll out in the U.S. next year and Microsoft is looking to extend it beyond the fashion vertical.
How expired landing pages kill your Google rankings
Soft 404s can lead to a poor user experience, fewer conversions and impact your site's visibility more than the loss in PageRank from maintaining them. Here's how to properly deal with expired landing pages.
Microsoft Advertising now supports Spanish language ads in the US
The company also announced Audience Network updates, including support for Video Ads and Feed Ads in the Audience Network Planner and CPM pricing.
Bing now lets you search local stores
Microsoft said this new feature will help searchers check store stock availability and choose to buy online and pick up in-store.
Microsoft adds simple default browser change option after receiving criticism
In Windows 11, Microsoft made switching default browsers a multi-step process. After feedback and criticism, it reinstated the ability to change defaults with a single button.
Google Ads ditches campaign drafts in updated experiments page
The updated experiments workflow is currently rolling out to select advertisers.
60,000 websites using Cloudflare turned on IndexNow
IndexNow is an initiative by Microsoft and Yandex to push content to search engines that launched in October 2021.
Google Merchant Center now automatically displays badge eligibility for products
Merchants no longer have to manually figure out which badge is being applied to each of their items.
Microsoft Bing launched Page insights
After months of testing, the lightbulb icon in the Bing Search results are live for all.
We’re turning off AMP pages at Search Engine Land
We've seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.
Twitter rolls back AMP support, no longer sends users to AMP pages
With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.
The Microsoft Audience Network expands to 18 new markets
Advertisers can now reach more audiences in Europe, Central and South America.
Microsoft list of Bingbot IP addresses released
Knowing which bot is really from Microsoft Bing and which is not can help you decide which rogue bots to block from your site.
Windows 11 update forces users into Edge, regardless of their default browser
Third-party apps like EdgeDeflector once allowed users to open Start menu searches in their preferred browser, but an upcoming update will eliminate users’ ability to choose.
The Microsoft Audience Network now prohibits gambling, lawsuit, health supplement and end-of-life ads
The updated policy aligns the Microsoft Audience Network with other advertising platforms.
Freelancers can now offer their services on LinkedIn’s new gig marketplace
The LinkedIn Service Marketplace competes with the likes of Fiverr and Upwork.
Pricing, deals, and checkout features now live in Microsoft Bing Shopping
These new features enhance the experience for shoppers who want to be able to compare prices, get the best deals, and know what's trending -- all in a single interface. For retailers, it's easy to participate in with feed-based Merchant Center integrations.