Microsoft
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The new Bing has failed to take any market share from Google after six months
Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
Microsoft gives unverified advertisers more time
The company will now just pause ads in a few scenarios until Advertiser Identity Verification is completed.
New York Times: Don’t use our content to train AI systems
Many large language models are trained using website content without permission – and some brands are demanding compensation.
From SERPs to CHERPs: Generative AI results need their own name
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
Microsoft rolls out code-free conversions for all Smart Campaigns
The time-consuming task of manually adding code snippets to websites can now be done in a matter of minutes.
Microsoft Ads pilots UET Insights dashboard with new traffic data
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Microsoft Search and Advertising revenue up 3% amid ad spend drop
Despite signs of growth, Microsoft said figures were a bit behind expectations due to lower advertising spending.
Bing Search and Bing Chat officially rolling out dark mode
A new "dark" setting will appear in your search settings under the "appearance" section.
3 ways PPC campaign management could soon change
From match type consolidation to blended campaigns and auto-applied recommendations, here's what's potentially in store for PPC marketers.
Bing Chat not yet available on Chrome or Safari browsers
Despite reports, not all Google Chrome and Safari users can access Microsoft Bing AI Chat. But it should be coming any day now.
Microsoft Logo Extension rolls out globally in open beta
Displaying a brand's logo next to an ad can help its product to stand out from the competition, establish its identity and build trust.
Microsoft’s Performance Max is now in open beta
Microsoft plans to soon bring its Performance Max product to general availability and continue to build on more features.
Kroger’s new self-service ad platform: What you need to know
The large supermarket chain is rolling out its new data-driven, one-stop-shop ad platform to all marketers in the fall.
Visual Search now live in Bing Chat
You can now upload photos to Bing Chat and ask the AI search engine a question based on that images.
Microsoft rolls out AI-generated ad headlines and descriptions
Advertisers are expected to benefit from a string of new features from Microsoft, including IF functions and auto-generated assets.
How relying on LLMs can lead to SEO disaster
Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and what you can do instead.
How to get the most out of PPC for your SaaS brand
These five PPC tactics can help you cut through the noise, increase brand awareness and attract new customers in a competitive SaaS market.
How to combine Excel and AI for keyword research
A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential to enhance SEO keyword research practices.
ChatGPT Browse with Bing temporarily disabled
Open AI said they disabled this feature "out of an abundance of caution" after users were able to access content behind some paywalls.
How to harness DSA wins in Performance Max
Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this transition might mean for advertisers.
Bing adds new AI-powered shopping tools
That includes new price match monitors, buying guides and review summaries powered by Bing Chat.
7 PPC planning tips when entering a new geographic market
Following these suggestions can help you tailor your PPC efforts toward a region new to your brand.
A PPC marketer’s guide to retail media
Advertisers are walked through everything they need to know about retail marketing – including the industry's third big wave.
Microsoft rolls out predictive targeting to all advertisers
Following a successful pilot, all advertisers can now use predictive targeting in their campaigns on the Microsoft Audience Network.
Microsoft Ads announces major policy updates that start July 1
If you work in sectors such as health and gambling, Microsoft has also announced updates that could impact you.
3 simple PPC optimizations you may have overlooked
Not every optimization needs to be a weeks-long project. Here are three simple ways to optimize your PPC accounts.
LinkedIn to test video ads on streaming services
You could soon be able to run ads on video streaming services targeting LinkedIn's 930 million subscribers.
Microsoft on the future of advertising and conversational AI
Microsoft's Kya Sainsbury-Carter explains why conversational AI is going to radically change search marketing for the better.
Google, Microsoft generative AI experiments concern advertisers
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
Bing Chat gains voice search on desktop interface
Bing Chat can also respond with text to speech answers.
LinkedIn Ads rolling out generative AI, new ad formats
Here's a preview of what LinkedIn's AI Copy Suggestions will look like – plus In-Stream Video, Conversation and Thought Leader ads.
Microsoft Store Ads to appear in Bing search results
Microsoft Store Ads is also boosting advertising reach further by expanding operations globally to more than 150 regions.
Microsoft Advertising is updating its Cross-Device attribution model
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft will only show ads from verified advertisers starting Aug. 1
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
Bing Chat increases chat turns, adds visuals to travel queries and expands Bing Image Creator
Bing Chat now supports 30 chat turns in a single conversation.
Bing Chat gains Android home widget and improved sports scores
Plus, Bing Chat rolled out a number of improvements to SwiftKey.
Microsoft Ads to launch UET Insights dashboard with new traffic data
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Google Search of today won’t exist in 10 years, says DeepMind co-founder
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?
Bing to be default search engine on Open AI’s ChatGPT
ChatGPT Plus subscribers will have access to Bing Search today and it will expand to more users in the future.
Microsoft is rolling out access to Bing Chat to more users
Unauthenticated users, users not signed into Bing, may start to be able to use Bing Chat soon.