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Microsoft disputes the data, which shows Bing's market share is actually lower in 2023 than it was in 2022 – before new Bing launched.
Introducing the CHERP, or chat experience results page. It's time to give a name to the output of today's generative AI experiences.
Auto-enablement of the new Universal Event Tracking Tag feature will be determined by the feedback from marketers during the pilot.
Google and Microsoft Bing are experimenting with ad placements in AI search results, prompting some advertisers to withdraw their ad spending.
The new Cross-Device attribution model will result in better tracking and connect customer journeys across devices, Microsoft said.
Microsoft Advertising is also launching an Ad Library where users can view ads shown on Bing that have impressions in the EU.
The Universal Event Tracking Tag will update on June 29. Microsoft says the new data collection will help improve advertising performance.
Will 'old-school search' be gone in 10 years, thanks to ChatGPT, the new Bing and Google's new Search Generative Experience?