Microsoft Bing Search Ads To Test Favicons

Sep 21, 2009 at 8:43am ET by Barry Schwartz

MediaPost reports Microsoft adCenter, Bing's search ads, will be testing placing favicons and logos in the search ads. I have conducted about 20 queries to try to bring up such an ad, but I personally do not see them myself. MediaPost wrote, "James Colborn, director at Microsoft Advertising and long-time adCenter veteran, believes the market is ready to experiment with more creative options. These options stray from standard text ads in search. Consumers next year will start to see a richer ad experience in search results, he says." Yahoo has tested favicons in search ads in the past, [...]

Filed in: Microsoft: adCenter

Harvard’s Edelman Proposes A Bill Of Rights For Online Advertisers

Sep 21, 2009 at 3:15am ET by Matt McGee

It's time for an online advertisers bill of rights. So says Harvard assistant professor Ben Edelman, who has spent years researching Internet advertising and compares the current landscape to a "wild west." Edelman recognizes the "staggering" opportunity that online advertising provides, but says the current system has problems that "threaten to destabilize online advertising—wasting advertisers' budgets, slowing transition to online formats, and reducing payments to online publishers." In his just-published proposal, Edelman outlines five-point bill of rights for anyone advertising onlin [...]

Filed in: Google: AdWords, Microsoft: adCenter, Search Ads: General, Yahoo: Search Ads

Yahoo Search Ads Get Price Change & New Report While Microsoft adCenter Gets Ad Preview

Sep 11, 2009 at 9:13am ET by Barry Schwartz

The Yahoo Search Marketing blog announced the new pricing changes are now in affect within the auction pricing model used by Yahoo Search Marketing. Overall, Yahoo said most advertisers should notice a decrease in their click spend. Yahoo also announced a new report that shows which Yahoo partners are clicks are coming from and how well they are performing. The report is named the ad delivery report and can be used to determine which partners you should block from displaying your ads. On the Microsoft front, adCenter has added a "Ad Preview" tool. The tool doesn't just show you a p [...]

Filed in: Microsoft: Bing, Microsoft: adCenter, Yahoo: Search Ads

After Buying Performics From Google, Publicis Buys Razorfish From Microsoft

Aug 10, 2009 at 8:45am ET by Greg Sterling

Yesterday Microsoft and French advertising holding company Publicis Groupe announced that the latter was buying agency Razorfish. Razorfish came to Microsoft as part of the $6 billion aQuantive deal, the largest acquisition in Redmond's history. As part of the deal Publicis will give Microsoft 6.5 million shares, amounting to a roughly 3 percent stake in the holding company. The total value of the deal is estimated at $530 million. Just over half of that will be in cash. According to a statement by Publicis CEO Maurice Levy, “Once this acquisition is complete, about a quarter of our reven [...]

Filed in: Microsoft: Business Issues, Microsoft: Outside US, Microsoft: Partnerships, Microsoft: adCenter, Top News

Micro-Hoo: The Details Emerge With SEC Filing

Aug 5, 2009 at 12:01pm ET by Greg Sterling

First to pounce on the SEC 8-K filing by Yahoo was PaidContent, which provides an extensive bulleted list of many of the deal terms not revealed last week during the frenzy of conference calls and articles that followed the official announcement of the Microsoft-Yahoo search deal. CNET also writes about selected aspects of the deal contained in the filing, specifically an "escape clause" (termination) for Yahoo (see below). And the AP has a short piece on how the deal terms require Microsoft to hire at least 400 Yahoo employees. Here are some verbatim excerpts from the SEC filing: Negotiat [...]

Filed in: Business Issues: Acquisitions & Investments, Features: Analysis, Google: Business Issues, Microsoft & Yahoo Search Deal, Microsoft: Business Issues, Microsoft: Employees, Microsoft: General, Microsoft: adCenter, Search Ads: Contextual, Search Ads: General, Search Ads: Mobile Search, Top News

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