Bing tests larger sponsored product carousel in shopping results
More paid slots could lift Microsoft Shopping clicks and squeeze organic visibility, but sightings suggest the rollout is still limited.
Bing appears to be testing an expanded sponsored products section in its shopping results, featuring a double-row carousel that takes up significantly more space than the current format.
The test. The format pairs a large, double-row sponsored carousel with organic cards from individual sites below.
Why we care. If this rolls out broadly, it means more screen space for sponsored products — typically leading to higher visibility and more clicks if you run Microsoft Shopping campaigns. The double-row carousel is also more visually competitive, bringing Bing’s shopping ads closer to Google Shopping’s prominence.
The catch. The test appears limited — not all users see it. Search industry veteran Mordy Oberstein reported a more compact layout, suggesting Bing is still in early testing.
Bottom line. Bing runs many SERP experiments that never fully launch, so watch this one for now. If you run Microsoft Shopping campaigns, monitor impressions for any lift if the format expands.
First spotted. Sachin Patel shared a screenshot of the test on X.
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