Key PPC ad strategies for home services
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Chris Cabaniss has been in the online advertising space since 2009 and is the co-founder of Falcon Digital Marketing Ad Agency and The Online Advertising Academy YouTube channel discussing all things PPC. Chris has managed ad accounts for Fortune 500 companies and small businesses alike in many different industries for years, focusing primarily on lead generation. In addition, he has trained other ad agencies, in-house marketing teams, PPC professionals, and many business owners in online advertising strategies. Chris actively manages ad accounts and shares his knowledge for publications in the marketing community, including the American Marketing Association, Paid Search Association, The Agency Forge, Swydo, University of Houston Marketing Program, and more.
Optimize your PPC budget and get high-quality leads in this competitive niche using strategies tailored to short and long sales cycles.
Chris Cabaniss | Oct 8, 2024 at 8:00 am ETCombine top, middle and bottom-of-funnel strategies with display and search campaigns for a more profitable, multi-touchpoint ad approach.
Chris Cabaniss | Sep 16, 2024 at 8:00 am ET