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Search marketers agree: automation the least favorite part of PPC
We asked and you answered. Automation and lack of transparency ring in at number one. Support and clients are a close second.
Microsoft Bing is building a new retail marketplace
Bing aims to drive a modest $25 million in merchandise sales by the fiscal year 2023.
Apple Search campaigns shifting to cost-per-tap (CPT) pricing model
Starting this month Apple is shifting their CPM pricing to the more updated cost-per-touch model
Google: Automatic updates for condition starting June 26
Monitor your merchant feed to ensure your products have been updated correctly once the changes are launched
Crypto exchange ads now allowed on Microsoft Ads (with pre-approval)
Selected cryptocurrency exchange ads will now be able to run in the US on the Microsoft Advertising Search Network.
Microsoft Advertising is rolling out Auto-generated remarketing lists and more
A handful of new additions this month will be warmly welcomed by Microsoft advertisers.
Microsoft Advertising has new certification badges, levels and a new learning center
There are now three different exams you can take within Microsoft Advertising.
Microsoft Advertising brings cash back incentives to ads
The company announced several inventive new features during its Elevate 2022 event.
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
Brands plan to invest more in search in the next 12 months
One in six brands plan to increase their paid search advertising budget over the next year. Here’s why it’s happening.
Microsoft Advertising extends RSA migration deadline by 60 days
The deadline for the depreciation of expanded text ads in Microsoft Advertising has been pushed back 2 months.
Mother’s Day 2022: 3 search trends to know
Mother's Day is May 8 in the U.S. Which means if you haven't started planning your PPC campaigns, you're already behind.
Microsoft Advertising announces open beta for RSA ad customizers
RSA customizers can help to create more dynamic ads that feature more product information in the ad copy without requiring advertisers to manually change the copy.
How paid search marketers can address brand measurement challenges and grow in their careers
Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.
Microsoft took down 3 billion ads in 2021
Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft's ad safety year in review.
Microsoft Advertising updates reporting dashboard with recent reports, real-time previews and more
The new reporting dashboard is aimed at streamlining workflows by making reports easier to customize and access.
Microsoft’s Automotive Ads get more placements, roll out globally
More placements may help businesses like car dealerships get in front of more potential customers.
Platforms that have suspended ads in Russia
In addition to political and economic sanctions, the conflict in Ukraine has prompted many crucial platforms to cut off advertiser access to Russian audiences.
Microsoft Advertising announces new ad type for service providers
Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches.
Google and Bing halt all ad sales in Russia
The platforms already suspended ads from Russian state media; but, as the conflict in Ukraine intensifies, are now stopping all ads from serving to Russia-based users.