OneRiot Offers Twitter Search … With a Twist

Whenever the subject of real-time search and/or Twitter search comes up, someone inevitably argues that there’s too much noise to make it worthwhile; there are too many random conversations and meaningless chatter to find anything of value. It’s a generally fair argument. But one company thinks it’s found a way to cut through some of that noise.

OneRiot, a real-time search engine for web and video content, has launched a new Twitter search engine with a unique angle: Rather than focus on what people are saying, the search engine focuses on the web pages people are linking to.

“Our approach is, you’d go to Twitter for the conversation,” says OneRiot GM Tobias Peggs, “but you’d come to OneRiot for the content.”

How It Works

One Riot indexes tweets, looking for messages with embedded links, then crawls and indexes the content being linked to. The OneRiot algorithm includes spam analysis and has checks for timeliness, relevance, and a “hotness”/freshness factor for URLs that are being talked about a lot in recent tweets. Here’s what it looked like yesterday on a search for iPhone:

OneRiot Twitter Search #1

As you can see, the focus is on content — on the URLs people are discussing and sharing on Twitter. Search results are displayed in the familiar Title-Snippet-URL format. But Twitter is a social site, so OneRiot’s search results also include some social elements for anyone who wants to dip into the conversation. Each result includes a reference to how recently the URL was shared on Twitter, how many tweets mention it, and who first found it on Twitter. Clicking on the “Shared in (N) tweets” link displays the tweets that mention this URL:

OneRiot Twitter Search #2

(you can click for the larger version of both images on Flickr)

It’s a unique approach to Twitter search that should prove particularly beneficial to the growing business community on Twitter. In my short time testing the service, I found that it does bypass a lot of the noise and chatter, and leads more quickly to relevant content. And there’s a convenience factor, too, in that OneRiot’s search expands shortened URLs, so you can see the actual content people are talking about without having to click first on a TinyURL or some other link.

An alpha version of their Twitter search engine is available now at The company plans to get user feedback for at least a few weeks before eventually moving Twitter search to the main search engine. You can message @OneRiot on Twitter to give feedback.

Related Topics: Channel: Social | Search Engines: Buzz Search Engines | Search Engines: Social Search Engines | Search Engines: Word Of Mouth & Buzz Search Engines | Twitter


About The Author: is Editor-In-Chief of Search Engine Land. His news career includes time spent in TV, radio, and print journalism. His web career continues to include a small number of SEO and social media consulting clients, as well as regular speaking engagements at marketing events around the U.S. He recently launched a site dedicated to Google Glass called Glass Almanac and also blogs at Small Business Search Marketing. Matt can be found on Twitter at @MattMcGee and/or on Google Plus. You can read Matt's disclosures on his personal blog.

Connect with the author via: Email | Twitter | Google+ | LinkedIn


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide