• http://www.linkedin.com/in/sophietran Sophie Tran

    I’m not surprised that Visa and other brands would invest in creating such a visually stunning Tumblr page as the hubspot to all of the brands’ other social media profiles; secondly, I don’t know how much it costs to advertise on Google and Yahoo but I’d imagine it would be slightly more affordable to advertise on Yahoo currently so why pay more if you can pay less and leverage about the same amount of traffic?

    I’ve always been a fan of Tumblr since it’s beginnings. I recall discovering Tumblr before I discovered Pinterest. The micro-blogging activity on Tumblr is extremely addictive and the visuals are amazing… If only I had the option to visually re-arrange my posts like I would on an inspiration board or idea board.

  • http://jameshalloran.net/ James R. Halloran

    That is an interesting move by Visa. I only wonder if it was partly sponsored by Yahoo themselves or not. Their Tumblr actually looks very stunning with a custom layout and design focused around the Sochi Olympics.

    I wasn’t certain why they didn’t choose other visual platforms like Instagram or Pinterest, but now I think I see why. Tumblr gives its audience one option that those other platforms don’t — the ability to customize your page the way you want to. I think that’s really what Visa wanted to do.

    Plus, Tumblr is still a hot platform for sharing. And the fact that it’s all sponsored, I think, only helps promote their image.

  • http://jameshalloran.net/ James R. Halloran

    That’s a good thought. I think that’s exactly why Visa went with Tumblr for this campaign. If they had built this campaign on another platform, they would not have been able to design their posts the way they wanted to.

    Instagram and Pinterest still limit a brand’s creativity with its cookie-cutter-style displays. It would be nice if they gave their users a little more ability to customize their layouts, especially if they are advertising with their platform.