Cultural SEO: A practical framework for Spanish markets in AI search
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Topic: McDonald's
Why ugly ads outperform polished creative and how to test them
Scrappy, lo-fi ads are capturing attention where polished creative gets ignored. Here's how to test it without risking performance.
How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
What is the Knowledge Graph? How it affects SEO and visibility
Discover how Google's Knowledge Graph works, why it matters for SEO, and how to optimize your content and entities for enhanced search visibility and authority.
Surviving the search revolution: 7 lessons from losing weight with AI
What started as a personal challenge became a glimpse into how search is changing – and how you can stay ahead of it.
Why SOPs are the secret weapon for small SEO teams
SOPs aren't just for big teams. Discover why smart, streamlined systems are essential for small SEO operations – and how to build your own.
The anatomy of compelling search ad copy
Your ads are what win over searchers. Discover the components that drive clicks, conversions, and real results.
The art of subtraction: How to do more with less in SEO
Is SEO maximalism harming your strategy? Here’s how focusing on quality through strategic subtraction can deliver better results.
How to build and retain brand trust in the age of AI
Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.
Best of SearchBot: Create a monthly newsletter to generate more leads
We ask Search Engine Land's SearchBot to create a template for a marketing agency newsletter that generates increased leads.
How to follow Google Business Profile guidelines
Here's why understanding Google's guidelines is vital for your Business Profile's success and how to avoid suspension.
This day in search marketing history: March 18
Learn what happened on this day in search marketing history – including developments in SEO, PPC, search and digital marketing.
What B2B marketers must know in the face of a potential recession
Let's unpack how a looming recession impacts B2B marketers and ways to navigate the landscape we're already in.
Google out-of-home ads available for Display and 360
Google is making programmatic, in-public display & video ads easily accessible for brands and advertisers through exchange partnerships.
The right approach to multilingual marketing strategy
Is your brand lost in translation, missing out on opportunities or revenue? Learn how to correctly do multilingual marketing.
Enabling with technology, differentiating through humanity
As brands become increasingly digital, it's crucial to safeguard the human touch in your CX. Here are some tips for finding synergy.
Finding the best social media platform for your audience and business
Target your customers and increase your sales with social media marketing.
Social Shorts: Twitter ad engagement drops, Snap Minis launch, more brands pause Facebook Ads
Twitter ad engagement suffers. Snapchat user gains slow We’re starting to get a clearer picture of how the pandemic affected social platforms last quarter. This week, even as monetizable daily active users increased by a whopping 34% to 186 million, Twitter reported ad revenue fell by 23% year-over-year to $562 million in Q2 (total revenue […]
What’s Digital Asset Management and why are marketers adopting the technology?
The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets.
When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there's divisiveness about how brands should respond to issues.
Will traditional PPC agencies die out in the age of automation?
AI has become ubiquitous in modern life, and PPC management is no different.
Waze conquers ‘digital dark zone’ with in-car, out-of-home ad coordination
McDonald's campaign showed drivers in-car ads that mirrored billboards.
Google My Business Insights adds branded search reporting
Google added a new metric in the local Insights report to show how many people search for your brand.
SearchCap: Google iOS app, broken AMP & Apple results
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google iOS search app adds Touch ID for reentering your private searchesSep 27, 2016 by Barry Schwartz Google’s iOS search app can unlock your incognito mode private searches using Touch ID. […]
SearchCap: Google Webmaster Data Delayed, Mobile Friendly Web Sites & Search Pictures
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Webmaster Tools Data Stopped Updating Almost A Week Ago Are you concerned that your Google Webmaster Tools reports have not updated in a week? Don’t be, everyone else has the […]
SearchCap: Yahoo Search Share Grows, Local Mistakes & SEO Spam
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 Common Mistakes To Avoid On Local Websites Avoid the pitfalls that trip up many local business owners with these tips from columnist Greg Gifford. Firefox Deal Continues To Boost Yahoo […]
Google’s 2014 Top Trending Searches: The World Mourns Robin Williams, Asks About Ebola & Looks For Walmart
From the most popular Google Maps searches to the most asked, "What is...?" questions, Google gives us a look at its year in search.
SearchCap: Bing Xiaolce, Google Sitelinks Search & EU-Google Deal Problems
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Launches Xiaolce Chinese Chatbot With Cortana Smarts For Windows Phone After taking its Windows Phone 8.1 with Cortana to China last month, Bing announced today the launch of XiaoIce (“little […]
SearchCap: ForgetMe Link Removals, AdWords Quality Score Primer, Knowledge Graph Shows “How To”
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reputation VIP Launches Link Removal Service In Response To EU “Right To Be Forgotten” Ruling In response to the European Court’s “right to be forgotten” ruling last month, online management company […]
SearchCap: Google On Site Moves, Google Shopping API, Greece Okays Google Maps Street Views
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Takes Down Japan’s Honinbo Shusaku Doodle On Google UK On D-Day, Offers Apology The Telegraph reports Google has taken down a Google Doodle, aka Google Logo, from Google UK and […]
SearchCap: DuckDuckGo Relaunches, Bing Ads Editor Updated, Google EU Relevancy
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: DuckDuckGo Relaunches & Starts To Look Like A Real Search Engine DuckDuckGo, the spunky little search engine that hangs its hat on user privacy, has relaunched today with a new look […]
SearchCap: The Day In Search, February 25, 2014
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: McDonald’s & Cadillac’s Sochi Olympics TV Ads Spark Nearly 500K Online Searches Television advertising analytics firm iSpot.tv evaluated a number of key metrics for this year’s Olympic advertisers and found ads […]
A Paid Search First? Olympic Sponsor Visa Opts To Advertise Its Tumblr On Google, Bing and Yahoo
YouTube and Facebook have long been the favored social accounts promoted by brands in paid search ads. Visa is cracking the mold. In what may be a first for a major brand, the Olympic sponsor is using paid search to drive visitors to its Tumblr account. The ads are appearing on both Google and the […]
SearchCap: The Day In Search, November 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Keyword Planner Now Shows Trademarked Terms At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving […]
Google Keyword Planner Now Shows Trademarked Terms
At some point recently, Google started to indicate terms that are trademarked in the Keyword Planner with the TM mark. Dan Shure of Evolving SEO tweeted about the new feature, noting that McDonald’s “I’m Lovin’ It” tagline is not marked as trademarked while Staples’ “The Easy Button” is marked as such. (Burger King’s “Have It […]
Google News Showing Web Site Results For Some Navigational Queries
Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link to their web site. Clicking on the link takes […]
The Big Ask Of 2012: Do You Search For Team Kstew Or Rpatz?
Ask.com’s 100 million users remain almost as loyal as Twihards, prompting us to ask if searchers are on Team Jeeves or Team Diller when putting in their queries. For the 2012 installment of the series in hot searches, Ask added a new twist to the searcher saga, layering in a thicker plot and seeking a […]
Is Ask.com Continuing To Play The Google Arbitrage Game?
We recently received an email from a reader who’d made an inquiry with Google AdWords support. Why, this reader had asked, is Ask.com allowed to buy AdWords and rank for certain surprising terms, when its landing page features mostly ads above the fold? Doesn’t that violate Google’s policies on arbitrage? All About Arbitrage Arbitrage, when […]
An Interview With A Google Search Quality Rater
Since at least 2005, Google has been using a large, worldwide focus group to help review its search results and the quality of the web pages that rank well in its algorithm. The people in this program are called Quality Raters and, as you can imagine, the work they do is important to search marketers […]