• Alan Grainger

    As Google keep evolving their technology to combat junk links I am convinced our industry is going to increasingly resemble that of a PR agency before long as many of the fundamentals are just the same.

    “Breaking Content” is already becoming the norm and easy links can be found on the big news websites by commenting on related stories. The finer details of both industries still have to be learnt by both sides, but building up your contact list and taking a PR approach to link building is definitely the way forward. Really good article.

  • http://www.directresponse.net Dave

    This post could not have come out a better time.
    I am in the works of helping promote a new product line and its web site.
    PR and press releases was the biggest thing on my mind in terms of boosting SEO. The more relationships we would build with credible online related sites, the bigger the link built.

  • http://www.seospecialist.co.uk/ Markus Jalmerot

    Funny, empty promises some of those PR services offer. I’ve been going through a range of PR distribution companies lately and noticed most of them promote ‘SEO benefits’ as one of the main factors. But as you said, when asking them, they don’t seem to know as much as you’d hope..

  • http://lukemoulton.com Luke Moulton

    There is such a massive gap, as you say Conrad, between PR peeps and SEO folk. I’ve recently been working with a PR agency to try to educate and bridge the knowledge gap around SEO. With some basic understanding, PR agencies could be providing much more value to their clients – and make our jobs that much easier.

  • http://www.simplyclicks.com David Burdon

    I had a client who signed in for a similar news based service in the UK. Not only did it promoise “more seo” it also promised higher conversions. All for £1,200 a month.

  • Keredy Andrews

    Fantastic article and backs up everything that my workplace has known for a long time. I don’t mean this to be a direct plug, but Punch Communications (www.punchcomms.com) is a fully integrated PR, SEO and social media agency and we believe one of the only ones of its kind. I personally feel very lucky to ‘get’ and work across all three areas and as such our clients have the opportunity to incorporate one, two or three approaches into one campaign. It’s a no brainer really – joined up thinking is always better than a fragmented approach but many professionals in each of these areas don’t have the foresight and thirst for understanding them as a whole, or they think they do, hence selling ‘more SEO’.

    Each service underpins the other, even more since Google recently admitted to social (nofollow) links being taken into a account as SERP signals, and they are essentially different portions of the same pie. Good off-site SEO, as well as social media management/outreach, should be seen much more as an extension of PR – especially because when most people say PR, they are actually referring to media and blogger relations.

    Fortunately for me, I’m ahead of the game and because I have more traditional, techy, on-site SEO colleagues as well, I can take advantage of a wealth of varied knowledge every day. It’s a constantly changing environment and you have to keep your finger on the pulse to react quickly and predict what the future of PR, SEO and social media may look like. I’m not sure what it will be but I’m pretty sure it will be integrated and therefore need a holistic skill set.

  • axelgreen

    Firstly I think SEO is simple thing to do. But now I realise that it is more complex to do work in SEO. But it has also fun in this types of job. EON is good service which will create your own page but you need to pay for it. I think if they give some price less so more people think about it.