Link building
In the world of E-E-A-T and AIO, links are more important than ever.
Link building is the process of getting other websites to link to your website. These links—called backlinks—act like votes of confidence to search engines like Google and Bing, helping improve your site’s authority and rankings in the SERPs.
The more high-quality, relevant sites that link to yours, the more trustworthy and valuable your site appears to search engines and your audience.
Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
SEO PowerSuite Review: features, analysis, results
SEO software is what makes automation of SEO processes possible. However, the choice is so vast today that it is hard to find a winning set of tools for each cycle of an SEO campaign. Of course, there is an option to run down a perfect tool for each part of your SEO routine, but […]
SearchCap: Take our Amazon survey (please!), SMX Advanced session recap & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertising on Amazon? Take our survey and win a ticket to SMX! Sep 7, 2018 by Search Engine Land We want to know how marketers like you are using Amazon advertising! […]
Here’s an exclusive insider look at SMX East
Search Engine Land’s SMX® East returns October 24-25. We’re bringing a revamped, updated agenda and more than 50 world-class speakers to NYC, and we can’t wait to see you there. If you’re involved in SEO, SEM, marketing, content, social media or any other customer-facing activity, you owe it to yourself (and your company or client’s […]
SearchCap: Reports change in GSC, wasting SEO budgets, bid management & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Planning and creating the perfect landing page Aug 29, 2018 by Digital Marketing Depot Landing pages can make or break your digital marketing. This guide from SharpSpring is written for any […]
SearchCap: GMB gets new ‘veteran-led’ attribute, smartphone shopping survey, SEO nerds & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Don’t take it from us. Here’s what SMX attendees say! Aug 28, 2018 by Search Engine Land Attending a conference is an investment. You expect sessions, keynotes and clinics that unearth […]
SearchCap: Ad strength debuts in Google Ads, new Bing spotlight, query data removed from GSC & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why websites should be using HSTS to improve security and SEO Aug 27, 2018 by John E Lincoln If you want added security, faster load times and stronger SEO for your […]
SearchCap: Link building tools, Salesforce gets a new co-chief executive & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Link-building tools you may not know about Aug 13, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each […]
SearchCap: Google upgrades event search feature, rookie link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google event search feature adds more details and links to book tickets Jul 26, 2018 by Barry Schwartz Upgrades to Google’s event search features include time, location, ticketing providers, sharing, saving […]
Here’s why you should start thinking of content marketing as an SEO strategy
SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. Today, SEO is no longer about low-quality content spiked with keywords to please search engine crawlers. In reality, the smartest approach […]
SearchCap: Ask an SMXpert, Trump tops Google ratings for “idiot”, search in pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Ask the SMXpert – Optimizing for voice search & virtual assistants Jul 20, 2018 by Debra Mastaler SMXpert Upasna Gautam continues the Q&A from SMX Advanced and discusses a number of […]
Trolls propel Trump to top Google ratings for ‘idiot’
People upset with Trump's recent actions and policies have used several SEO techniques to get pictures of the president at the top of image search results for the word 'idiot'
SearchCap: Google Search Console, negative SEO & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Webinar: Close the Online/Offline Data Gap with AI-driven Call Intelligence Jul 13, 2018 by Digital Marketing Depot With mobile search and voice interactions on the rise, it’s more important than ever […]
SearchCap: Pitch SMX East, YouTube news, bad PPC numbers & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: PPC’s #fakenews: 9 ways bad numbers might look good Jul 11, 2018 by Andreas Reiffen Did you know it’s super-easy to fake your way to seemingly good PPC performance? Contributor Andreas […]
SearchCap: YouTube video ads, AI-driven call intelligence, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Internal links: Link building’s secret sauce Jul 2, 2018 by Andrew Dennis Contributor Andrew Dennis explains why you shouldn’t overlook internal links on your site: They leverage link equity from external […]
SearchCap: SMX Advanced session recap, audience targeting, Google pics & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to create the perfect ad with audience targeting Jun 29, 2018 by Christi Olson Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson […]
SearchCap: Google webspam report, Bing ads, bot herding & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Ads Automated Extensions — formerly Annotations — now have UI reporting and opt-out Jun 28, 2018 by Ginny Marvin 10 Automated Extensions are available in Bing Ads. Optimize for local […]
SearchCap: Google’s indexing API, SMX East agenda, link building & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Getting it done: how to overcome common link building blockers Jun 26, 2018 by Paddy Moogan Link building is tough to begin with and made harder when company policies slow down […]
SearchCap: Matt Cutts at SMX Advanced, Bing announces AMP viewer & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Supercharging your SEO with AI: Insights, automation and personalization Jun 12, 2018 by Jim Yu The tech giants are fully committed to ‘AI-first,’ and marketers who follow suit can supercharge their […]
SearchCap: Link building for boring industries, Google’s 45M notifications to website owners & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Building links in boring industries Jun 11, 2018 by Jeremy Knauff Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his […]
SearchCap: Google tests AMP labels, AdWords personalization & understanding user intent
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing AMP label in Search ads Jun 8, 2018 by Ginny Marvin The label is showing on some text ads with AMPed landing pages. Advanced AdWords Strategies to Personalize Experiences […]
SearchCap: Yelp against Google, Guide to PPC out & Google Shopping Auctions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Introducing Search Engine Land’s ‘Guide to PPC’May 24, 2018 by Ginny Marvin Just getting started with paid search or need a refresher on what’s new and possible with ad creative, targeting, […]
SearchCap: Google Trends, Yelp antitrust & Google lawsuits
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google steps up efforts to fight scams and fraud directed at SMBsMay 23, 2018 by Greg Sterling The company is filing new lawsuits, has developed tools and a stronger education program. […]
SearchCap: Bing crypto ads, AdWords scripts & vertical search
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing is latest to ban cryptocurrency adsMay 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June. Pause underperforming ads with this updated AdWords […]
SearchCap: Google shorter snippets, Google review notifications & paid search tips
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
SearchCap: Google I/O, Google Posts with videos and image search guidelines updated
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]
SearchCap: AdWords interface changing, manual penalties & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new AdWords experience. Link building is […]
Ask the SMXpert: Google manual penalties explained
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
SearchCap: PPC branded content & bad local reviews
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
SearchCap: Voice speaker ads, link building & Earth Day
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]
SearchCap: Google more results button, new filters for Search Console & Chrome search suggestions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves usApr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world’s […]
SearchCap: SEO factors, negative local reviews & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
SearchCap: Google right to be forgotten, Google Word Coach game & German ruling
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be held liable before being notified […]
An easy way to see if Google thinks your webpages are keyword relevant
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
SearchCap: Google Assistant updates, search referral growth & marketing efforts
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. […]
SearchCap: Google AMP email, link building & PPC teams
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]
SearchCap: Google featured snippets, Bing Ads audience segmentation & link building
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. […]
How to use brand mentions for SEO, or the linkless future of link building
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
Search Engine Land’s Community Corner: Staff changes at SEL, a new Google Twitter account to follow, and an awards reminder
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. Search Engine Land staff changes Good night and good luck, Jess Jessica Thompson […]
SearchCap: Videos on Google My Business, SEO reports & search pics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from […]
4 reports you can pull from Ahrefs that you didn’t know existed
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?