Link building looks at one of the most fundamental and yet challenging aspects of search marketing: Building and nurturing those all-important inbound links to your website. Columnists offer insights and tips for effective link building and discuss controversial techniques like link baiting and buying links.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing is latest to ban cryptocurrency adsMay 15, 2018 by Ginny Marvin The updated financial product and services policy will take effect in June. Pause underperforming ads with this updated AdWords […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms it shortened search results snippets after expanding them last DecemberMay 14, 2018 by Barry Schwartz Time spent increasing meta descriptions for the longer Google search results snippets may have […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing guidelines. Ask the SMXpert: Keyword […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new AdWords experience. Link building is […]
Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.
Have you ever gotten a manual penalty from Google? It's no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
If you're looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.
Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and the power of collaboration to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s […]
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves usApr 12, 2018 by Michelle Robbins A brief history of the many privacy disasters at the world’s […]
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.'
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 8 types of negative reviews Google will removeMar 22, 2018 by Joy Hawkins Is someone getting back at your company by leaving negative reviews? Contributor Joy Hawkins shares types of reviews […]
Don't ignore the basic, everyday technical SEO issues that pop up when marketing a website, suggests contributor Jeremy Knauff. Take care of the fundamentals and you'll see better SEO results.
Contributor Eric Enge recaps the controversial takeaways and interesting marketing tips from the SEO Ranking Factors session at SMX West.
Why should you outline a link-building strategy before content is published? Contributor Andrew Dennis explains how smart research and planning boosts rankings and linking success.
Contributor Kristopher Jones outlines seven tried-and-true content promotion strategies that will drive traffic to your content and website.
Contributor Kaspar Szymanski outlines reasons why submitting a spam report against a competitor practicing "blackhat SEO" can be another tool in your marketing arsenal.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: German court: Google has no ‘duty to inspect’ websites for illegal content before displayingFeb 27, 2018 by Greg Sterling The court held that Google can’t be held liable before being notified […]
Gazing into her crystal link building ball, columnist Julie Joyce says it's hard to tell if your links will even be in place, much less be effective, in the future.
Contributor Eric Enge shows us how to determine if a webpage is relevant for the keywords it targets and what do to when it falls flat.
We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you? We’ll equip you with actionable tactics you can […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Assistant to get multiple new languages, distribution and skillsFeb 23, 2018 by Greg Sterling The Assistant will soon speak 30 languages and be able to offer mobile carrier customer support. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West is coming! Here’s everything you need to knowFeb 14, 2018 by Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be […]
Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that matter most to professionals like you — SEO, […]
Columnist Andrew Dennis walks through link-building tactics implemented on a new website, resulting in an increase in links and traffic.
Are you looking for ways to increase your organic visibility and rankings in local search results? Contributor Kristopher Jones shares how to shine in local search results using locally focused content.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google publishes comprehensive guide to featured snippetsJan 30, 2018 by Barry Schwartz Learn more about how Google’s featured work, the variations and some of the challenges Google faces with these snippets. […]
Columnist Julie Joyce shares tips and tricks for finding link-building prospects
Google has used links to determine the authority of websites since its early days: the idea of webpages casting “votes” for other pages by linking to them is at the core of the PageRank algorithm. This led to the rise of numerous manipulative link tactics. Google reacted with the Penguin update and manual penalties; link […]
This week brings a warm hello and a fond goodbye within the Search Engine Land team, along with another channel to stay up to date on Google search info, the Search Engine Land Awards and more honors for the search marketing community. Search Engine Land staff changes Good night and good luck, Jess Jessica Thompson […]
Wondering where to focus your efforts this year in order to gain an edge over your competitors? Columnist Jeremy Knauff has some ideas.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google My Business video uploads now available to business ownersJan 12, 2018 by Barry Schwartz Videos can appear on Google Maps and local search listings. 4 reports you can pull from […]
Columnist Kevin Rowe points out some handy reports available in Ahrefs for helping to inform your link building, SEO and content strategy. Why not check them out?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google announces solution to longstanding AMP cache URL display problemJan 8, 2018 by Michelle Robbins Later this year, the Google AMP cache will finally display publisher URLs instead of Google URLs […]
So, you've got a list of potential linking partners, but how do you qualify them? Columnist Ryan Shelley shares his process.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google accidentally removes news publishers from Google NewsJan 8, 2018 by Barry Schwartz It is expected that affected publishers will be reinstated by the end of the day. Google removes addiction […]
Columnist Jeremy Knauff shares his vision for how to improve the SEO industry through transparency, knowledge-sharing and stronger relationships with clients.