How to build an effective content strategy for 2026
Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content.
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Adam Tanguay's latest articles
How to build an organic Reddit strategy that drives SEO impact
See how to identify target communities, publish value-first content, and track engagement to boost visibility across search and social.
3 key AI search limitations for B2B SaaS marketing
AI search is reshaping organic strategy, but it has clear limits. Learn where AI search falls short in B2B – and how to close the gaps.
How AI search responds when you make a site more crawlable
Crawl waste cleanup boosted AI search visibility by up to 10% – with a small ChatGPT dip. Sitemap fixes and IA clarity drove results.
5 B2B content types AI search engines love
From comparison pages to use case hubs, see which content types are driving AI search visibility and how to optimize them for LLM discovery.
7 ways to grow brand mentions, a key metric for AI Overviews visibility
To show up in AI search, you need to be mentioned – credibly, often, and in the right places. These tactics will help you get there.
How to align your SEO strategy with the stages of buyer intent
Avoid one of performance marketing’s biggest mistakes: misaligned CTAs. Align SEO and content with user intent at every stage of the funnel.
How to blend AI and human input in your content approach
Discover a scalable content strategy that pairs AI’s power with human judgment to hit your SEO and brand goals.
How and why to ‘be the primary source’ for organic search
Becoming the go-to source across Google, AI tools and social platforms is key to standing out in an AI-driven organic search landscape.
The new SEO imperative: Building your brand
Boost your SEO with brand building across platforms. Learn to increase visibility, track key KPIs, and work with PPC for better results.
Why you need humans, not just AI, to run great SEO campaigns
AI can generate content and suggest keywords – but it can’t think like a strategist. Here’s why real SEO still needs real people.
Evolving SEO for 2025: What needs to change
From LLM-based and social search to community engagement, learn the emerging priorities shaping 2025’s SEO landscape.
Topic clustering for SEO: 5 mistakes to avoid
Identify and fix common topic clustering mistakes that prevent you from engaging users and building topical authority.
Topic clusters and SEO: Everything you need to know in 2025
Build smarter SEO campaigns with topic clusters. Learn to map content by intent, design a hub-and-spoke structure and dominate the SERPs.
Should your early-stage start-up invest in SEO? 4 questions to address
Choosing between SEO and PPC? Assess your startup’s needs with these key questions and make the right choice for driving early growth.
4 initiatives to combat AI-driven SEO traffic losses
Dealing with an AI-related drop in traffic? Try digital PR, improve your SERP presence, partner with influencers and focus on conversion.
Prioritizing SEO strategies: Where to focus your efforts
Stay ahead in SEO by reinforcing topic authority, adapting to AI Overviews and expanding your reach beyond Google.
How to start an SEO program from scratch in the AI age
Find out how to launch a cutting-edge SEO program, focusing on brand authority, content quality and adaptability in this evolving landscape.
SEO pros and cons of HubSpot vs. WordPress vs. Webflow
Choosing a web platform? Insights on the flexibility, user-friendliness and security tradeoffs of HubSpot, WordPress and Webflow.
So you’ve ‘won’ SEO – now what?
Learn how to defend your "moat," capitalize on your earned authority and avoid common pitfalls that can tank your hard-won SEO success.
4 under-utilized SEO research approaches to tackle in 2024
Explore four essential SEO research initiatives to prioritize in 2024 for sustainable, data-driven performance.
How to identify and rank for ‘hidden gems’ in SEO
With Google's increasing focus on surfacing first-hand knowledge and personal perspectives in search results, optimizing for "hidden gems."
Video search optimization: Top tips for 2024
Learn the pros and cons of YouTube vs. self-hosted videos for SEO and ways to maximize the impact of your video content.
Want to set your 2024 SEO priorities? Run these GA4 reports
Use these 3 key GA4 reports to align your 2024 SEO strategy with business goals and identify optimization opportunities.
9 tips for converting more organic traffic
Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's conversion rates.
SEO through the Google SGE lens: What’s changing?
Find out where Search Generative Experience stands, its impact on user behavior, and the skills you need to capitalize on this paradigm shift.
Advanced ways to use competitive research in SEO
Discover untapped SEO opportunities through unconventional competitive research. Use these tools and tactics to go beyond the basics.
Trojan horse SEO: How to gain traction in new markets
Learn the secrets of Trojan Horse SEO for category creation and how to disrupt markets, create engagement and dominate your niche.
How to target highly competitive organic keywords: An advanced approach
Learn how competitive analysis, keyword research, and audience insights can help your brand stand out and dominate the search results.
How to incorporate macroeconomic signals into your SEO strategy
Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of your audience.
Link intent: How to combine great content with strategic outreach
Building content that naturally earns links is more effective, evergreen and efficient than old link building tactics. Here's why.
5 ways to set the stage for a successful SEO engagement
Tackling these items from the outset gives yourself a springboard into an effective SEO engagement with clients.
Use this Looker Studio template to track SEO performance
Get actionable performance data on your organic search campaigns when you set up this Looker Studio dashboard.
What Google’s new guidelines for AI-produced content mean for SEO
If you're using AI to provide valuable content, Google won't ding you. But consider some caveats when using AI for SEO content.
How to navigate SEO keyword research in the era of ChatGPT
Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet and where SEO pros can deliver value.
How to build a better website architecture
Is your site built on an architecture that restricts organic potential? Here's how to develop a fully optimized site structure that can scale.
Use this SEO forecasting template to gain insights for 2023
Learn how to use SEO forecasting to glean directional insights and set traffic expectations for the year ahead.
4 advanced ways you’re not measuring SEO effectiveness – yet
Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.Â
4 smarter ways to measure SEO effectiveness
Basic SEO metrics aren't effective indicators of success. Here's how to level up your traffic, ranking, conversion and link KPIs.
How to approach SEO in a period of global disruption
A good SEO strategy reflects people's needs – especially in a turbulent global landscape. Here's how to get traction with your pivots.