• http://twitter.com/larrykim Larry Kim

    but the search share of mobile is 50%. meaning, nearly half of all 3.3 billion Google searches per day are done on mobile, but the clicks from mobile devices account for just 25%?

  • http://www.facebook.com/profile.php?id=764874117 Garen Der-Grigorian

    i think the reason why you see fewer paid clicks on mobile is due to the limited serp real estate on a mobile phone. on a pc, you have the right rail which expands the number of ppc listings above the fold.

  • http://twitter.com/sharithurow sharithurow

    Hi all-

    Garen, you are completely right. Allocation of screen real estate with mobile devices forces companies and organizations to prioritize in ways they never had to previously.

    Think about it. Having a paid ad and organic search listings means that a website has increased screen real estate on a SERP, making it more likely that searchers will click on a link to the site (rather than having one or the other exclusively).

    I understand the volume of mobile reach has increased, but mobile (as with all other things) must be taken in context. Some websites/industries absolutely need a killer mobile presence. Others don’t. Over time…and I do mean a longer period of time than our “I-want-it-yesterday” Internet mentality imagines…we’ll probably see mobile have a more accurate reach than what is being reported now.

    I have clients whose desktop/tablet designs are fine. I have others who use responsive design. I have others who have separate sites (and use dynamic serving). It really does depend on the industry and the industry’s context.

    My 2 cents.