Report: 90% Of Bing’s Internet Pharmacies Search Ads Lead To Rogue Sites
A report (PDF) by LegitScript and KnujOn claims that of the prescription drug and online pharmacy search ads on Bing (i.e. adCenter), Microsoft’s search engine, 89.7% led to “rogue” Internet pharmacies. By “rogue” they mean Internet pharmacies that fall into the categories of: Those that facilitate the sale of prescription drugs, including controlled substances, without […]
Barry Schwartz on August 5, 2009 at 9:33 am | Reading time: 1 minute
A report (PDF) by LegitScript and KnujOn claims that of the prescription drug and online pharmacy search ads on Bing (i.e. adCenter), Microsoft’s search engine, 89.7% led to “rogue” Internet pharmacies. By “rogue” they mean Internet pharmacies that fall into the categories of:
- Those that facilitate the sale of prescription drugs, including controlled substances, without
requiring a valid prescription. - Those that sell drugs from sources that are not licensed as a pharmacy in any US jurisdiction.
- Those that illegally source unregulated, unapproved prescription drugs from outside of the
United States. - Those that are otherwise deceptive or misleading.
This study was done over the June or July 2009 months and only examined Bing’s search ads, not the organic listings. Microsoft currently has not commented on this report.
LegitScript is an Internet pharmacy verification organization identified by the National Association of Boards of Pharmacy (NABP).
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About the author
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Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.
In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.
Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.